Monthly Archives: January 2017

3 Ways to Better Support Marketing Decisions with Data

It’s often said that marketing is both an art and a science. The science side is increasingly in the spotlight as companies use data to optimize the customer experience at every touchpoint. But, ensuring that insights surfaced from that data lead to action requires the arts of communication and collaboration.

Highly data-driven organizations are three times more likely than others to report significant improvement in decision-making.1 Yet, 62% of executives still rely more on experience than data to make their decisions.2 When the stakes are high, decision-makers need information they can trust, easily consume, and understand.

Below are three ways marketing organizations can take action on their data to better support decisions:

1. Organize
Whether you have trouble connecting teams or data sources, silos can prevent your marketing organization from reaching current and potential customers. Data silos prevent you from gaining a holistic view of the customer journey. Organizational silos slow down the flow of information and ideas. What’s more, organizational silos are the number one barrier to improving customer experience.3

Outline a data strategy to organize and integrate information sources so you have the complete picture to your customers’ journeys. Collaboration and communication between departments is also key. Better yet, make sure marketers and analysts all have access to the same data sets and technology.

2. Visualize
Good data storytelling means making data easy to process. By taking the time to visualize your data, you’ll be able to tell a compelling story at a glance.

The goal of a revenue chart, heat map, or bar graph should be to simplify a complicated idea or communicate a body of information in seconds. Tools can help make data quickly actionable by taking multiple data sources and turning them into interactive reports and dashboards. Focus on reducing misinterpretations of your data and making it easy for decision makers to act.

3. Share
If the data can’t be understood, its insights cannot be acted on. But just as important, if the data and ideas are not shared with the right people at the right time, decision makers can’t fully leverage the power of marketing data.

“Real-time data is critically important. Otherwise, business leaders may be making decisions off data that is no longer relevant. The business landscape changes so quickly, and stale data may inadvertently lead to the wrong decision,” says Suzanne Mumford, head of marketing for the Google Analytics 360 Suite.

Look for solutions that offer data visualization and built-in collaboration capabilities so you can start practicing all three steps right away:

The companies that shine at optimizing the customer experience go beyond analytics and measurement. The whole organization collaborates in order to connect the data dots and communicate the meaning and impact of insights surfaced. Leading marketing organizations build a culture of growth — one that uses data, testing, and optimization to improve the customer experience every day — and share insights in ways that everyone across the organization can understand and act on. 

Download “Measuring Marketing Insights,” a collection of Harvard Business Review articles, to learn more about how to turn data into action.

A version of this article first appeared as sponsor content on HBR.org in August 2016.

1 PwC’s Global Data and Analytics Survey, Big Decisions™, Base: 1,135 senior executives, Global, May 2016 
2 PwC’s Global Data and Analytics Survey, Big Decisions™, Base: 2,106 senior executives, Global, May 2016 
3 Harvard Business Review Analytic Services, “Marketing in the Driver’s Seat: Using Analytics to Create Customer Value,” 2015.

Posted by Karen Budell, Content Marketing Manager, Google Analytics 360 Suite

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Posted in Analytics 360 Suite, Business Insights, Data Studio, Data Visualization | Comments Off

Introducing the Mobile-Friendly Test API

With so many users on mobile devices, having a mobile-friendly web is important to us all. The Mobile-Friendly Test is a great way to check individual pages manually. We’re happy to announce that this test is now available via API as well. The Mobile-… Continue reading Continue reading

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Making Google Analytics Account Recovery Easier

A frequent feature request we receive is to make it easier to recover lost or orphaned accounts. Loss of administrative access can occur, for example, when an account administrator leaves the company without first assigning another administrator. The account continues to collect data, and users with non-administrative access are still able to log in and use the account per their assigned permissions, but the account remains in administrative limbo.

Of course, we hope brands have the right onboarding and offboarding processes in place to ensure this doesn’t occur, but we understand this isn’t always possible. If you lose administrative access to an Analytics account that is linked to an organization, you can have the organization Owner restore that access. Administrative access to Analytics consists of having Manage Users and Edit permission.

If you need to regain administrative access to your Analytics account, contact your organization Owner.

If you are an organization Owner who needs to restore access to an Analytics account:

1. Visit http://360suite.google.com 
2. Open Products > Analytics.
3. Select the account to which you want to restore access.
4. In the right pane, under User Management, click ACCESS PRODUCT. 

 The User Management page for that Analytics account opens. 

5. Under Add permissions for, enter the email address for the Google account you want to give administrative access.
6. Select the Manage Users and Edit permissions.
7. Optionally, remove any stale administrators from the account.

Please view our Help Center document on this feature for more information.

This is one of many user and account management improvements we’ve launched; we’re working on more, so stay tuned for future updates.

Posted by Matt Matyas, Google Analytics team

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Protect your site from user generated spam

As a website owner, you might have come across some auto-generated content in comments sections or forum threads. When such content is created on your pages, not only does it disrupt those visiting your site, but it also shows some content that you may not want to be associated with your site to Google and other search engines.

In this blog post, we will give you tips to help you deal with this type of spam in your site and forum.

Some spammers abuse sites owned by others by posting deceiving content and links, in an attempt to get more traffic to their sites. Here are a few examples:


Comments and forum threads can be a really good source of information and an efficient way of engaging a site’s users in discussions. This valuable content should not be buried by auto-generated keywords and links placed there by spammers.

There are many ways of securing your site’s forums and comment threads and making them unattractive to spammers:

  • Keep your forum software updated and patched. Take the time to keep your software up-to-date and pay special attention to important security updates. Spammers take advantage of security issues in older versions of blogs, bulletin boards, and other content management systems.

  • Add a CAPTCHA. CAPTCHAs require users to confirm that they are not robots in order to prove they’re a human being and not an automated script. One way to do this is to use a service like reCAPTCHA, Securimage and  Jcaptcha .
  • Block suspicious behavior. Many forums allow you to set time limits between posts, and you can often find plugins to look for excessive traffic from individual IP addresses or proxies and other activity more common to bots than human beings. For example, phpBB, Simple Machines, myBB, and many other forum platforms enable such configurations.
  • Check your forum’s top posters on a daily basis. If a user joined recently and has an excessive amount of posts, then you probably should review their profile and make sure that their posts and threads are not spammy.
  • Consider disabling some types of comments. For example, It’s a good practice to close some very old forum threads that are unlikely to get legitimate replies.
    If you plan on not monitoring your forum going forward and users are no longer interacting with it, turning off posting completely may prevent spammers from abusing it.
  • Make good use of moderation capabilities. Consider enabling features in moderation that require users to have a certain reputation before links can be posted or where comments with links require moderation.
    If possible, change your settings so that you disallow anonymous posting and make posts from new users require approval before they’re publicly visible.
    Moderators, together with your friends/colleagues and some other trusted users can help you review and approve posts while spreading the workload. Keep an eye on your forum’s new users by looking on their posts and activities on your forum.  
  • Consider blacklisting obviously spammy terms. Block obviously inappropriate comments with a blacklist of spammy terms (e.g. Illegal streaming or pharma related terms) . Add inappropriate and off-topic terms that are only used by spammers, learn from the spam posts that you often see on your forum or other forums. Built-in features or plugins can delete or mark comments as spam for you.
  • Use the “nofollow” attribute for links in the comment field. This will deter spammers from targeting your site. By default, many blogging sites (such as Blogger) automatically add this attribute to any posted comments.
  • Use automated systems to defend your site.  Comprehensive systems like Akismet, which has plugins for many blogs and forum systems are easy to install and do most of the work for you.

For detailed information about these topics, check out our Help Center document on User Generated Spam and comment spam. You can also visit our Webmaster Central Help Forum if you need any help.

Posted by Anouar Bendahou, Search Quality Strategist, Google Ireland

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Forum Komunitas Pertanian Indonesia Agroteknologi

Forum dan Komunitas Pertanian Indonesia – Agroteknologiwebid http://www.dipopedia.com/2017/01/20-forum-dan-komunitas-pertanian-indonesia-agroteknologiwebid.html Ayıl çarba janıbarlar, tamak-aş üçün ösümdüktördün jana kozu karındar, jipçe biootundu, koldoo jana adamdın jaşoosun jakşırtış üçün koldonulgan darı çöptördü jana başka azıktarın östürüü jana asıl tukum bolup eseptelet. Ayıl çarba, türgöştör, adam madaniyatının ösüşünö negizgi önügüü boldu, madaniyattın önügüşünö azıktangan köndürüşöt türdün jaratılgan tamak-aş artıkbaş çarba jetti. ayıl çarba izildöö, ayıl çarba ilim katarı belgilüü. ayıl çarba tarıhı jıl mi kayra jaşın ekenin jana anın önügüüsü üçün abdan ar türdüü abaldarı, madaniyat, jana tehnologiyalar menen şarttalgan jana anıktalgan. iri egilgen ayıl çarbası boyunça önör jay, ayıl çarba basımduuluk kılgan ayıl çarba metodologiya bolup kaldı.

Zamanbap agronomiya, ösümdük östürüü, asıl tukum, misalı, ösümdüktördü korgoo karajattarının jana jer semirtkiçter, tehnologiyalık katarı agrohimikattardı köp uçurlarda keskin östürüügö tüşümün öskön bar, birok, oşol ele uçurda keŋiri taralgan ekologiyalık zıyan jana ters adamdardın den sooluguna taasir alıp kelgen. mal çarbaçılık boyunça tandalma asıl tukum jana zamanbap praktikası da et öndürüünü köböydü, al emi önör jay et öndürüü, mal-jayın jana antibiotikterdi den soolukka taasiri, ösüş gormondor jana başka himiyalık zattardın jalpı tuuraluu tınçsızdanuusun bildirişet. Alar bir katar ölkölördö tıyuu salıngan bolso da, genetikalık jaktan özgörtülgön organizmder, ayıl çarba ösüp bölügü bolup sanalat. Ayıl çarba azık-tülük öndürüü jana suu resurstarın başkaruu sayın Bir katar tarmaktar ​​boyunça talkuunu önüktürüü jatkan globaldık maseleler bolup sanalat. açıl- azayıp, anın içinde jer jana suu resurstarın, oluttuu buzuluşu, akırkı on jılda baykalgan jana globaldık ısınuuga ayıl şarttarında jana bütkül düynölük jıluuluk boyunça ayıl çarba taasiri dagı dele toluk açıla elek. Forum dan Komunitas Pertanian Indonesia – Agroteknologiwebid

Forum dan Komunitas Pertanian Indonesia – Agroteknologiwebid negizgi ayıl çarba azıktarı negizinen tamak-aş azıktarı, beloktor, küyüüçü may jana çiyki materialdardı toptoso bolot. Atayın tamak-aş azıktarı jana talkanga (daana) kiret, jaşılça, mömö-jemişterdi, maylardı, tamak jana jıpar jıttuu. Jipçeleri pahta, jün, kara kuuraydı, jibek, zıgır kiret. Çiyki zat jıgaçtarga jana bambuk kiret. Başka kerektüü materialdar, misalı, çayır, boyok, darı, jıpar jıttuu, biootun jana mınday kesilgen güldör jana pitomnikter ösümdüktör sıyaktuu jasalga buyumdar katarı ösümdüktör tarabınan öndürülöt. Önükkön ölkölördün ayıl çarba jumuşçularının ülüşü akırkı bir neçe kılımdar boyu bir kıyla tömöndögön, birok düynödögü jumuşçulardın üçtön bir bölügü gana kızmat sektoruna ekinçi ayıl çarba, iştegen jatışat.

söz ayıl çarba kirse, talaa jana Cultura sebüü je östürüü, latın Agricultură bir keç Jakınkı anglis jasoo bolup sanalat. Oşondoy ele, kumurskalar, termit jana Ambrosia juk ayrım türlörünün baykalgan, birok ayıl çarba, adatta, adamdardın işmerdüülügünün ar bildiret. ayıl çarbasın iş üçün ömürün saktap birjalık öndürüü üçün jaratılış resurstarın paydalanuu üçün karajattardı, anın içinde tamak-aş, baylanış, tokoy azıktarı, mömö-jemiştüü, jana anı menen baylanışkan kızmattar. Bul anıktama aydoo dıykançılık je agronomiya jana bagbançılıktı, ösümdüktördün, mal çarbasın jana tokoy östürüüdö, bardık şarttarın kamtıyt. Bir ayırmaçılık keede negizinen körö adam, tabiyat menen intensivdüü başkaruu jana önüktürüü karşı zor murdagı arı başkaruu aylanıp negizinde tokoy jana ayıl ortosunda jürgüzülöt. Oşondoy bolgon kündö da, bul tokoy ortosunda bilim berüü köp ölçömü jana kagılışuulardın dep taanılgan (tokoylordu başkaruu) jana ayıl çarbası. salttuu ayıl çarbası boyunça, eki möönöt Agroforestry alıp, köbünçö kiçinekey eelikke boyunça biriktirilet. Forum dan Komunitas Pertanian Indonesia – Agroteknologiwebid

Forum dan Komunitas Pertanian Indonesia – Agroteknologiwebid
Forum dan Komunitas Pertanian Indonesia – Agroteknologiwebid
Forum dan Komunitas Pertanian Indonesia – Agroteknologiwebid
Forum dan Komunitas Pertanian Indonesia – Agroteknologiwebid
Forum dan Komunitas Pertanian Indonesia – Agroteknologiwebid
Forum dan Komunitas Pertanian Indonesia – Agroteknologiwebid
Forum dan Komunitas Pertanian Indonesia – Agroteknologiwebid
Forum dan Komunitas Pertanian Indonesia – Agroteknologiwebid
Forum dan Komunitas Pertanian Indonesia – Agroteknologiwebid
Forum dan Komunitas Pertanian Indonesia – Agroteknologiwebid
Forum dan Komunitas Pertanian Indonesia – Agroteknologiwebid
Forum dan Komunitas Pertanian Indonesia – Agroteknologiwebid
Forum dan Komunitas Pertanian Indonesia – Agroteknologiwebid
Forum dan Komunitas Pertanian Indonesia – Agroteknologiwebid
Forum dan Komunitas Pertanian Indonesia – Agroteknologiwebid
Forum dan Komunitas Pertanian Indonesia – Agroteknologiwebid
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The New Google Data Studio PostgreSQL Connector

Over the past months, we’ve been hard at work adding and enhancing all of our connectors. After our recent launch of the MySQL connector, many users asked for a PostgreSQL connector.

So today we’ve launched a new PostgreSQL connector in Google Data Studio!

Visualizing your data hasn’t been easier.

PostgreSQL data visualized in Data Studio

To get started, create a new Report, add a new Data Source, and select the PostgreSQL Connector. Then use the wizard to configure access to your PostgreSQL database. a new Report, add a new Data Source, and select the PostgreSQL Connector. Then use the wizard to configure access to your PostgreSQL database.

The new connector in our ever expanding list

Once connected, you will see a list of all your columns and you can create custom aggregations and calculations over your data directly in Data Studio!

Calculations on top of fields accessed from postgreSQL

We’re excited to learn about what you do with this connector. Visit the Data Studio PostgreSQL connector help center article, for more details on how this connector works.

Finally, we prioritized this connector directly from your feedback. If there are any additional connectors you would like added, please fill out the Data Studio Data Integrations Survey.

Posted By Anand Shah, Product Manager, on behalf of the Google Data Studio team

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Posted in Data Studio 360, Data Visualization | Comments Off

The New Google Data Studio PostgreSQL Connector

Over the past months, we’ve been hard at work adding and enhancing all of our connectors. After our recent launch of the MySQL connector, many users asked for a PostgreSQL connector.

So today we’ve launched a new PostgreSQL connector in Google Data Studio!

Visualizing your data hasn’t been easier.

PostgreSQL data visualized in Data Studio

To get started, create a new Report, add a new Data Source, and select the PostgreSQL Connector. Then use the wizard to configure access to your PostgreSQL database. a new Report, add a new Data Source, and select the PostgreSQL Connector. Then use the wizard to configure access to your PostgreSQL database.

The new connector in our ever expanding list

Once connected, you will see a list of all your columns and you can create custom aggregations and calculations over your data directly in Data Studio!

Calculations on top of fields accessed from postgreSQL

We’re excited to learn about what you do with this connector. Visit the Data Studio PostgreSQL connector help center article, for more details on how this connector works.

Finally, we prioritized this connector directly from your feedback. If there are any additional connectors you would like added, please fill out the Data Studio Data Integrations Survey.

Posted By Anand Shah, Product Manager, on behalf of the Google Data Studio team

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Posted in Data Studio 360, Data Visualization | Comments Off

Google Analytics Breakthrough: From Zero to Business Impact

Looking to sharpen your Google Analytics skills as you kick off 2017? A new full-color book is now available for analysts, marketers, front-end developers, managers, and anyone who seeks to strengthen their Google Analytics skills.

“In Google Analytics Breakthrough: From Zero to Business Impact, we strive to provide a step-by-step resource to help readers build a solid foundation for analytics competence. It starts at strategy and core concepts, extends to advanced reporting and integration techniques, and covers all the nuts, bolts, tricks, gaps, and pitfalls in between,” says coauthor Feras Alhlou, Co-founder and Principal Consultant of E-Nor. “The book is structured to offer a succinct overview of each topic and allow more detailed exploration as the reader chooses.”

 The book includes contributions straight from the Google team.  Avinash Kaushik’s foreword starts things off with a constructive mindset, and Paul Muret’s cover piece takes a unique perspective on the evolution of Google Analytics from the days of Urchin.  Krista Seiden lends her top reporting tips, and Dan Stone shares insights on remarketing. Industry experts such as Jim Sterne, Brian Clifton, and Simo Ahava also offer key takeaways.

At nearly 600 pages, the book is quite comprehensive, but the authors outline a few main themes below.

1- Define and Measure Success 
It still bears repeating: identify your KPIs as part of your measurement strategy. Map your marketing and development initiatives to the KPIs and center your analytics around your success metrics and specific improvement targets. You’ll be much more likely to drive, detect, and repeat your wins, both big and small, if you always know what you’re aiming for.

2- Keep Your Focus on User Journey 
This has multiple meanings. From a Google Analytics reporting standpoint, take advantage of the reports and features – such as Multi-Channel Funnel reports, custom segments, custom funnels in Analytics 360, and calculated metrics – that go beyond session scope and begin to approach a more complete picture of user journey.

Even more fundamentally, remember to always relate your data to user experience.  Contributor Meta Brown offers specific advice on crafting a hero story to make your analytics data more accessible and impactful for all stakeholders.

 3- Take Full Advantage of Google Tag Manager 
“When we were first outlining the book, we briefly considered dual-track native and Google Tag Manager examples ,” recollects coauthor Eric Fettman, Senior Consultant and Analytics Coach at E-Nor. “Shiraz steered us to a basically GTM-only approach, which  streamlined the implementation chapters and really highlighted GTM’s flexibility and power.”

In addition to in-depth discussions about GTM’s triggers, variables, and data layer, the book examines the relatively new and perhaps underutilized Environments feature.  While the publication schedule didn’t allow direct inclusion of GTM Workspaces, the supplemental online materials offer a detailed Workspaces walkthrough. 

As an illustration of Google Tag Manager’s flexibility, this Lookup Table variable will allow a single Google Analytics tag to populate into different properties based on hostname.

4- Help Google Analytics Tell Stories in Your Own Language 
From both an implementation and reporting standpoint, Google Analytics provides a range of capabilities for customizing your data set and optimizing the reporting experience so your data speaks clearly and relevantly.  Custom dimensions and data import for your content, products, and back-end user classifications will let you build more meaningful and actionable narratives. Custom channels – for paid social traffic, as an example – will certainly yield much greater insights than default channel reporting. Alternate report displays and custom reports allow you to combine and isolate the metrics that are most important for the analysis at hand.

And don’t fail to take full advantage of basic features such as secondary dimensions. The Landing Pages report is good by default; Landing Pages with Source/Medium applied as a secondary dimension might reveal a whole new secret.

5- Master the Basics for Advanced Benefits in GA 360, BigQuery & Integration 
The fundamental Google Analytics data collection and processing tactics remain as important in 2017 as ever.  You still need to implement event tracking, with a meaningful naming convention, to really understand user interaction. You must maintain consistency in campaign tagging for clarity in your Acquisition reports. In many cases, you still must apply view settings and/or filters to insure data quality in all of your Google Analytics reports.

The benefits of clean data, however, extend beyond the Google Analytics user interface.  If you’re exporting to BigQuery (integration with BigQuery is enabled for Analytics 360 organizations) to analyze conversions over multiple sessions by different traffic channels, the campaign tagging and channel grouping work that you have already performed for your GA reporting will again prove critical.  If you’re also pulling your CRM data into BigQuery to integrate with GA data and measure the effect of specific interactions – such as downloads, video views, or live chats – on customer lifetime value, you’ll be doubly glad that you took the time to properly implement your Google Analytics event tracking from the start.

Going forward, as we begin to navigate through dynamic visualizations in Google Data Studio and look towards advanced solutions such as Attribution 360 and Audience 360, the competitive advantage of good, consolidated Google Analytics data, as a dataset for complementary tools and environments, will only magnify.

“We dedicate the book to our contributors, to our clients, to the team at E-Nor, and especially to our coauthor and E-Nor cofounder Shiraz Asif, who passed away in March 2016 and will always be keenly missed.” For more about Google Analytics Breakthrough: From Zero to Business Impact, visit www.gabreakthrough.com.

Posted by Feras Alhlou,  Principal Consultant and Co-founder of E-Nor, Inc., Google Analytics Partner

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What Crawl Budget Means for Googlebot

Recently, we’ve heard a number of definitions for “crawl budget”, however we don’t have a single term that would describe everything that “crawl budget” stands for externally. With this post we’ll clarify what we actually have and what it means for Goo… Continue reading Continue reading

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Using the Customer Voice to Speed Up Decision Making

Making important business decisions is often a slow process, regardless of industry or company size. In a world where innovation is increasingly important, speed is a necessity. But how does an organization streamline its decision-making process? For many companies, the answer is data. In fact, highly data-driven organizations are three times more likely than others to report significant improvement in decision-making, according to PwC research.1

When looking for meaningful insights to drive innovation and growth, market research is often a go-to data source. The problem many companies face is that market research can feel like a roadblock because it can take months to get the data.

At Lenovo, the leading PC manufacturer worldwide, constantly evolving and improving products is required to remain competitive. “We have to make decisions today for products two years from now,” says Sarah Kennedy, User Experience Researcher at Lenovo. To keep the decision-making process moving, Sarah’s team uses Google Surveys 360 for fast and accurate data. Bringing consumer insights to the table in the early stages of product development helps her team get buy-in from senior stakeholders at a faster pace. “Within seven days, we can get results that would normally take us a month,” says Sarah. 

“We put an emphasis on innovation. Collecting competitive data and industry benchmarks is critical to do this. Surveys 360 helps us get data on the current state of the market. The results are reliable and delivered at the speed we need so our teams can continue developing the best products without delay.” 

– Corinna Proctor, ‎Director of User & Design Research, Lenovo 

Google Surveys 360 provides businesses with the data they need quickly, accurately, and affordably. Choose your target audience, write your survey, and get answers in as little as three days. Get started today.

Happy surveying!

1PwC’s Global Data and Analytics Survey, Big Decisions™, Base: 1,135 senior executives, Global, May 2016

Posted by Kevin Fields, Product Marketing Manager, Google Surveys team

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Posted in Analytics, Analytics 360, Analytics 360 Suite, Audiences, Case Study, New Google Analytics, Surveys 360 | Comments Off