Monthly Archives: November 2016

Data Studio: DoubleClick Campaign Manager Connector

Google Data Studio (beta) allows users to connect, transform, visualize, and share data no matter where it lives. Today we are happy to announce that DoubleClick Campaign Manager (DCM) customers can pull their data into Data Studio dashboards instantly!

With this new connector, DCM customers no longer need to import data into spreadsheets. Users can now quickly create dashboards with over 50 DCM metrics and dimensions. These dashboards are an effective way to track and optimize campaign performance and share reports with client and agency stakeholders.

Creating a new report with DCM data
Ready to get started? The first step is to connect to your DCM network or advertiser through the Data Sources page.

Next you can create a new report from scratch or use our DCM template. With just a few clicks, the dashboard is populated with your data.

Want to learn more? Looking for a new connector in Data Studio?

To learn more about the new DCM connector, please visit our Help Center or post your questions in the Data Studio community forums.

Is there a specific data service you wish to be able to access and visualize through Data Studio? We welcome your feedback via the connector feedback form — we read all responses and use them to prioritize new connectors.

Happy reporting!

The Data Studio team

Posted by Alon Gotesman, Google Data Studio team

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An update on Google’s feature-phone crawling & indexing

Limited mobile devices, “feature-phones”, require a special form of markup or a transcoder for web content. Most websites don’t provide feature-phone-compatible content in WAP/WML any more. Given these developments, we’ve made changes in how we crawl f… Continue reading Continue reading

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Rethinking Marketing Measurement from the Ground Up

From the moment smartphones touched human hands, they began to change how people interact with brands. It happened slowly at first … but today 91 percent of smartphone users turn to their phone for ideas while doing a task.1
Consumers expect more of marketers now. They expect brands to answer their questions and deliver the exact experiences they want at the moments they need to know, go, do, or buy things. They expect this across all screens and all touch points, over hundreds of interactions on their journeys.
This means there are three questions marketers should be asking:
  1. Is our brand useful to consumers at every touch point?
  2. How can we measure our usefulness?
  3. How can we be even more useful tomorrow?
To deliver, enterprise marketers need a new approach to measurement that shows them the entire customer journey and lets them see what’s working at each step along the way. The problem is that many of our measurement tools and metrics were created for a desktop world at a time when marketing focused on channel performance.
Today we need an understanding of our audiences across devices and channels. That means taking into account the impact of mobile online and offline, quickly spotting insights, and trying new ways to provide better customer experiences.
Breaking Down the Data Silos
A car shopper today can have hundreds of digital interactions — or in this case 900-plus interactions — before buying. Each one of those moments is an opportunity for a brand to be useful. And each one leaves its own data trail.
But companies that look at data channel by channel, in a silo, can miss the forest for the trees. We need to break down measurement and strategy silos and create an integrated view of the consumer’s journey. It’s likely you have found yourself in a debate with colleagues about metrics and campaign results and thought, “It’s not about what matters to channel X — we need to zoom out to see the whole picture and do what’s best for our customers.”
The truth is that the future of enterprise measurement depends on people and departments, tools and systems, all talking to each other and sharing insights in real time about what customers want most.
From Silos to Synthesis
So if we know that one session and one click doesn’t tell the full story … and if we want to connect consumer behavior dots over time … where do we start? The best place is with the classic question “What outcomes are we trying to achieve?” But then instead of saying “How do we reach our goals?” let’s ask: “How do we measure success?”
Key performance indicators (KPIs) have to reflect the new objectives of the mobile-first world. Marketers who link their metrics to business results are three times more likely to hit revenue goals than those who don’t, according to a Forrester report.2
And while more data is always great, what marketers really need are more insights. That’s why the question “What’s working?” is so crucial. If that car buyer sees a TV commercial for a small sedan or pickup truck and searches for reviews and mileage ratings on his or her mobile phone, watches videos about special features, visits a dealer for a test-drive, and then finally buys a month later, marketers must find a way to bridge the gaps between TV airings and search lift, and display ads and video views, to see where the real influence happened.
How much credit should mobile get? How many touch points were there? Marketers need to know. And if the gaps can’t be filled perfectly, we should get comfortable with new proxies that will give us a sturdy estimate instead.
Marketers, Mobile, and Tomorrow
Evolution is a good thing, even if measuring in new ways can be awkward at first. Measurement and marketing go hand in hand — both have to keep pace with the vastly rising expectations of mobile-first consumers. Discomfort means you’re working to stay ahead.
So, take stock of what you measure and how you measure. Ask if those KPIs account for all the ways consumers may engage with your brand. If not, ask yourself why you’re measuring them in the first place. Focus on the outcomes you want and map your new metrics back to your strategy.
Smartphones have already changed how people interact with brands, and they’ll surely alter those interactions even more in years to come. We can’t predict how. But we can say that the brands that measure the results of those changes first will have a major edge over those that don’t. Measurement isn’t what happens at the end; it’s where the smarter and more successful future begins.
Download “Measuring Marketing Insights,” a collection of Harvard Business Review Insight Center articles, to read more about best practices and case studies on enterprise marketing and analytics.
A version of this article first appeared as sponsor content on HBR.org in August 2016.
1Source: Google/Ipsos, “Consumers in the Micro-Moment” study, March 2015.
2Source: Forrester, “Discover How Marketing Analytics Increases Business Performance,” March 2016

Posted by Matt Lawson, Director or Marketing, Performance Ads at Google

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Posted in Business Insights, Measurement | Comments Off

Saying goodbye to Content Keywords

In the early days – back when Search Console was still called Webmaster Tools – the content keywords feature was the only way to see what Googlebot found when it crawled a website. It was useful to see that Google was able to crawl your pages at all, o… Continue reading Continue reading

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Web Programming Language: PHP

Stania.ga Hosting Web http://stania.ga Banyak orang mungkin pernah mendengar tentang PHP, tapi tidak banyak akan benar-benar tahu apa itu dan apa itu mampu. PHP adalah bahasa indah yang sedang digunakan lebih dan lebih setiap hari, tetapi Anda kemungki… Continue reading Continue reading

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Rich Cards expands to more verticals

At Google I/O in May, we launched Rich Cards for Movies and Recipes, creating a new way for site owners to present previews of their content on the Search results page. Today, we’re expanding to two new verticals for US-based sites: Local restaurants and Online courses.

Evolution of search results for queries like [best New Orleans restaurants] and [leadership courses]: with rich cards, results are presented in new UIs, like carousels that are easy to browse by scrolling left and right, or a vertical three-pack that displays more individual courses

By building Rich Cards, you have a new opportunity to attract more engaged users to your page. Users can swipe through restaurant recommendations from sites like TripAdvisor, Thrillist, Time Out, Eater, and 10Best. In addition to food, users can browse through courses from sites like Coursera, LinkedIn Learning, EdX, Harvard, Udacity, FutureLearn, Edureka, Open University, Udemy, Canvas Network, and NPTEL.

If you have a site that contains local restaurant information or offers online courses, check out our developer docs to start building Rich Cards in the Local restaurant and Online courses verticals.

While AMP HTML is not required for Local restaurant pages and Online Courses rich cards, AMP provides Google Search users with a consistently fast experience, so we recommend that you create AMP pages to further engage users. Users consuming AMP’d content will be able to swipe near instantly from restaurant to restaurant or from recipe to recipe within your site.

Users who tap on your Rich Card will be taken near instantly to your AMP page, and be able to swipe between pages within your site.

Check out our developer site for implementation details.

To make it easier for you to create Rich Cards, we made some changes in our tools:

  • The Structured Data Testing Tool displays markup errors and a preview card for Local restaurant content as it might appear on Search.
  • The Rich Cards report in Search Console shows which cards across verticals contain errors, and which ones could be enhanced with more markup.
  • The AMP Test helps validate AMP pages as well as mark up on the page.

What’s next?

We are actively experimenting with new verticals globally to provide more opportunities for you to display richer previews of your content.

If you have questions, find us in the dedicated Structured data section of our forum, on Twitter or on Google+.

Post by Stacie Chan, Global Product Partnerships

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Posted in AMP, mobile, rich cards, search results, structured data | Comments Off

Falling in Love With Measurement

Why aren’t more marketers measuring their campaigns? 

If Marketing and Measurement had a relationship status in today’s mobile-first world, it would be: “It’s complicated.” They’ve been sitting at the same table at lunch, there’s been some small talk in the hall … but they haven’t really gotten comfortable together.

Which is a shame, because these two are perfect for each other.

Connecting the dots 

Consumers often have dozens or even hundreds of digital interactions before they buy something today. The sheer amount of data created is staggering. There are more than enough dots to be connected for full visibility into the customer journey.

But, as much data as marketers collect today, the truth is many still struggle to make sense of it all. In some companies, you could say Marketing and Measurement find themselves sitting at opposite ends of the couch.

Only 5 out of 10 marketers said they think about measurement while developing campaign strategy, a recent survey of marketing decision-makers shows.1 If you don’t define your measurement goals from the beginning, you may not collect the right data — and understand what’s working and what isn’t.

Marketing and Measurement should get cozier sooner: at the front-end of the campaign process, while developing strategy. Yet, too many marketers said they think about measurement while building materials and assets (nearly 16%), after the campaign has deployed (9%), or even after the campaign has finished (nearly 6%). What’s more, 16% of the survey respondents said they don’t measure their campaigns at all.2

Clearly, it’s time for a relationship makeover. If you’re ready to play matchmaker in your own organization, try starting a strategic conversation between Marketing and Measurement with these three questions:

  1. Are we measuring the consumer interactions that really matter?
  2. How quickly can we spot the key insights hidden in this data?
  3. How do we turn those insights into better customer experiences? 

When we close the gap between Measurement and Marketing, we can not only answer the question “How are we doing?” but also the more important question, “How can we do better?”

Going steady 

It doesn’t have to be complicated. When Marketing and Measurement go hand-in-hand throughout the customer journey, it can lead to more useful insights, higher revenues, and better experiences for everybody.

As Matt Lawson, Google’s Managing Director of Ads Marketing, says, “Measurement isn’t what happens at the end; it’s where the smarter and more successful future begins.”3

Download “Measuring Marketing Insights,” a collection of Harvard Business Review articles offering best practices and insights on measurement, analytics, and how to turn data into action. 


1-2Source: Google Surveys, “Measurement in Campaign Timeline”, Base: 1,092 marketing executives, U.S., August 2016.
3Harvard Business Review, “Rethink Measurement From the Ground Up,” sponsor content from Google Analytics 360 Suite, August 2016.

Posted by Karen Budell, Content Marketing Manager, Google Analytics 360 Suite

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Tinjauan 18 NextWapBlog

Berkarya Tanpa Batas Dengan NextWapBlog yang merupakan salah satu situs penyedia layanan membuat blog secara gratis dengan dilengkapi berbagai fitur yang menarik sedemikian rupa sehingga memudahkan penggunanya untuk berbagi berbagai hal kepada dunia me… Continue reading Continue reading

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djengkol PHP Info

Berikut ini adalah daftar djengkol PHP Info, yaitu:

Ilustrasi Tinjauan Fitur Instant Deploy

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djengkol Magpie Debug

Berikut ini adalah daftar djengkol Magpie Debug, yaitu: http://aaunited.org/feed/magpierss-0.72/scripts/magpie_debug.php?url=http%3A%2F%2Fdjengkol.generasi.net%2Frss.xml http://acervofundiario.incra.gov.br/i3geo/pacotes/magpierss/scripts/magpie_deb… Continue reading Continue reading

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