Monthly Archives: April 2015

Faster and lighter mobile web pages for Indonesia

We believe everyone should have fast and easy access to information online. However, many people still have slow and costly mobile connections. To speed up the experience of our users on slow connections, we recently launched streamlined search results. However, we wondered if we could also speed up the web pages themselves, so they don’t load slowly or consume too much mobile data. So we’ve developed a way to optimize web pages to be faster and lighter, while preserving most of the relevant content.

In two weeks, we’re starting a field test in Indonesia to provide streamlined search results and optimized pages when the user searches on slow mobile connections, such as 2G. Our experiments show that optimized pages load four times faster than the original page and use 80% fewer bytes. As our users’ overall experience became faster, we saw a 50% increase in traffic to these optimized pages.

These faster optimized pages help publishers and advertisers reach new audiences. In addition, a link to the original page will always be available, so users can still choose to view that version. Publishers, you can preview how your page will look in this optimized format by visiting our help page for webmasters.  If you would prefer your pages not be optimized, the help page also provides the relevant details on how to opt out.

Webmasters can continue to monetize their content with these optimized pages. We have been working with Zedo and Sovrn to support their ads along with AdSense, and we are working to support DoubleClick for Publishers as well. We’re just getting started, but hope to add support for other ad networks. If you are interested in getting your ad network supported, please see our help page for ad networks for more details on how to contact us.

Posted by Ram Ramani and Hiroto Tokusei

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Introducing Search Response and Airings Data in TV Attribution

The following is a cross post from Adometry by Google, a Marketing Analytics and Attribution product

Mass media drives people to interact with brands in compelling ways. When a TV or radio ad creates an I-want-to-know, I-want-to-go, or an I-want-to-buy moment in the mind of a consumer, many pursue it online. Immediately – and on whatever screen they have handy.

Last year, we announced Adometry TV Attribution, which measures the digital impact of offline channels such as television and radio. Now, we’re moving TV Attribution forward by integrating Google Search query data and Rentrak airings data to help marketers better understand the important moments their broadcast investments create.
New Search Behavior, New Search Analysis
Broadcast media doesn’t just drive consumers directly to websites — it drives searches. Now, TV attribution lets you analyze minute-by-minute aggregated Google Search query data against spot-related keywords to detect and attribute search “micro-conversions” to specific TV airings. 
With insights on the entire digital customer journey — including search behaviors — brands can better evaluate broadcast network and daypart, specific ad creative, and keyword performance. As a result, brands can:
  • Assess Immediate Influence: See which messages are sticking in the minds of consumers to both maximize TV interest and choose ideal keywords for SEO and paid search strategies.
  • Evaluate Awareness Goals: Optimize against a digital signal even when a site visit isn’t the primary goal, such as in brand awareness or sponsorship campaigns.
  • Analyze Competitive Category: Glean which generic keywords drive category interest for the industry — a type of insights not possible through site traffic analysis alone. 

Rentrak Partnership Speeds TV Attribution Insights
Knowing when your spots aired and collecting that data for timely TV attribution analysis can be a challenge. Marketers who buy broadcast media through agencies often don’t have direct access to this data. And once data is obtained — after coordinating with multiple agencies, partners, and TV measurement companies — the time lag makes for outdated analysis. 
TV Attribution now solves these challenges a new partnership with Rentrak, the leading and trusted source for TV airings information. 
What Rentrak Integration Delivers
Integrating directly with Rentrak TV Essentials, TV Attribution now overcomes some of the biggest hurdles in TV measurement, with increases in: 
  • Actionability: TV Attribution can more quickly and easily obtain TV data for analysis without time-consuming coordination from you or your agencies.  
  • Accuracy: Rentrak provides a comprehensive data set with aggregated viewership information from more than 30 million televisions across the country, and from more than 230 networks.
  • Frequency: A direct relationship means more frequent reporting since there is no longer a manual find-and-transfer of data required from TV buying partners.
“What makes this partnership so exciting is it removes the biggest barrier to truly measuring TV effectiveness, timely access to spot airings data including impressions,” said Tony Pecora, CMO for SelectQuote. “Rather than hunting and gathering data, we are now able to spend our time evaluating insights and optimizing our marketing investments across both TV and digital. As a CMO, this is a really big win for our business.”
Want to Get Moving?

The gap between offline and digital measurement continues to close. Learn more about how Adometry TV Attribution, now with Google Search query data and integrated Rentrak airings data, can help you gain more actionable cross-channel insights.

Posted by Dave Barney, Product Manager

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Supercharge your Google Analytics with SkyGlue

The following is a guest post from SkyGlue, a Google Analytics Technology Partner
SkyGlue is a powerful add-on tool for Google Analytics that helps web analysts to get more out of Google Analytics. With SkyGlue, you can automate Event Tracking for your website, zoom in on visitor analytics, and export and integrate your Google Analytics data with your own database or CRM. 
Automatic Event Tracking: Custom data collection without IT help
Your website probably offers many ways for visitors to interact with your content, so you need to know what your visitors do on your site, and not just which pages they visit. Although you collect important data about interactions like clicks, downloads, and modal popups using Google Analytics Event Tracking, it requires a fair amount of additional setup. And if you don’t have the IT resources to set up Event Tracking, it means that you’re missing out on collecting this important data. 
SkyGlue helps you gain independence from IT resources by automating Event Tracking with on-the-fly customization using SkyGlue web portal. By adding one line of JavaScript to your website, the SkyGlue app can track interactions with any HTML element on your website and then send this data to your Google Analytics account.  

SkyGlue Event Tracking visual overlay

Visitor analytics + Data export
SkyGlue supports multiple approaches to visitor tracking and offers special reports that let you see the entire sequence of visits and interactions. Integrated fully with Google Analytics advanced segments, these reports let you zoom-in on selected groups of visitors, helping you understand your customers’ behavior, discover patterns, identify technical glitches, improve customer service, and find ways to increase conversion and retention rates. You can also use SkyGlue to export your Google Analytics data on a daily basis, and integrate it with your own CRM and other data sources.
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SkyGlue Individual Visitor Report (not based on real data)

SkyGlue puts some of Google Analytics most powerful features in the hands of every analyst. Use it to automate Event Tracking, get access to visitor analytics reports, and export and integrate Google Analytics data with other data sources. 
SkyGlue is free to try and takes only a few minutes to set up – check it out and see customer reviews in the Google Analytics Partner Gallery
For more information, visit the SkyGlue website and read real-world examples of how SkyGlue has already helped many business and organizations get more out of Google Analytics.  
- The Google Analytics Developer Relations team

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Berbagi Bahagia Bersama Tabloid Nova

Berbagi Bahagia Bersama Tabloid Nova – http://promowan.blogspot.com/2015/04/25-berbagi-bahagia-bersama-tabloidnovacom.html – http://www.kepowan.ga/2015/04/27-berbagi-bahagia-bersama-tabloidnovacom.html – telah menjadi tema pilihan bagi banyak orang. Jika Anda memiliki cerita dibalik tema tersebut maka kini adalah saat yang tepat untuk membiarkan orang lain mengetahuinya. Sebarkan melalui sosial media yang populer seperti Facebook, Twitter dan juga Google Plus. Dengan demikian orang lain juga akan merasakan […] Continue reading Continue reading

Posted in Bahagia bersama Keluarga, Bahagia bersama Sahabat, Berbagi Kebahagiaan, Inspirasi Kebahagiaan, Jelajahi Situs | Comments Off

#MobileMadness: a campaign to help you go mobile-friendly

Millions of people tuned in this past March to #MobileMadness, a global campaign to help prepare webmasters for the mobile search ranking change that went live last week. The monthlong highlights included presentations, a Q&A session, office hours, polls, tips and a 30 day challenge to go mobile-friendly. Enjoy the full recap below!

Maximize your online strategy & search performance

In this presentation, learn to create an online strategy for your business, measure your search performance, and choose the right partner to design and manage your mobile website. The 3 topics are:
1. Choosing the right online channel
2. Webmaster Tools
3. SEO as a long term strategy

Basics of a mobile website for small and medium businesses

If you own a small business, this series of short videos will show you how easy it can be to make your web pages mobile-friendly. The 4-part series include:
1. Learn the tools: PageSpeed Insights, Mobile-Friendly Test and Mobile-Usability
2. Bring it in: Viewports, zoom and plugins
3. Focus on the user: Tap targets, margins and font sizes
4. Set it right: Redirects and canonicals

Q&A session

Here are answers to questions you asked about the mobile-friendly ranking change. Check the comments section here for answers to questions we weren’t able to get to during the live event.

Results from audience polls

Thousands of people participated in the 3 polls below. What are your thoughts on the results—surprising or predictable?

What device are you using to read this post?
Of 871 responses, desktop/laptop and mobile phone usage only differed by 23 votes. View on Google+ and Twitter.
What do you dislike the most when browsing the web on your mobile device?
Almost half of 570 respondents said their top frustration was waiting for slow pages to load. View on Google+ and Twitter.
What’s the hardest part about having a mobile-friendly site?
More than half of 490 respondents said it’s not hard to have a mobile-friendly site. However, 1 in 5 said it’s technically challenging. View on Google+ and Twitter.

Mobile-friendly tips

These tips highlight specific resources to help you go mobile-friendly. View a few of them below and the entire #mobilefriendly collection here.


View on Google+ and Twitter

View on Google+ and Twitter

View on Google+ and Twitter

Mobile-friendly one-sheeter

Download the one-sheeter so you can access and share these 5 steps to mobile-friendliness on-the-go.

Results from our 30 Day Challenge to go mobile-friendly

Many people took our 30 Day Challenge to make their sites mobile-friendly in March. Take a look at some of the responses we got at the end of the challenge.

  • Nicolas Chevallier: “Almost every sites we managed have been redesigned in RWD since the beginning of #mobilemadness”
  • Daniel Harrison: “Still working on the responsive design site. Hope to be 100% finished in 2 weeks.”
  • Gina Gaudio-Graves: “Our site is now totally #mobilefriendly [...] And, many of our students sites are now #mobilefriendly as well! Thanks for the help!”
  • Andreas Becker: “just a few more days … so many sites :) i think 90%”

Thanks to all who participated in #MobileMadness! As a reminder, take the Mobile-Friendly Test, check the Mobile Usability Report for mobile usability issues, and read the step-by-step mobile guide which contains all our mobile resources. And as always, head on over to our webmasters help forum if you need any help.

Posted by Mary Chen, Webmaster Outreach

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FAQs about the April 21st mobile-friendly update

We’d like to share answers to your frequently asked questions. For background, in February, we announced that the mobile-friendly update will boost the rankings of mobile-friendly pages — pages that are legible and usable on mobile devices — in mobile search results worldwide. (Conversely, pages designed for only large screens may see a significant decrease in rankings in mobile search results.) To get us all on the same page, here are the most frequently asked questions:

General FAQs

1. Will desktop and/or tablet ranking also be affected by this change?

No, this update has no effect on searches from tablets or desktops. It affects searches from mobile devices across all languages and locations.

2. Is it a page-level or site-level mobile ranking boost? 

It’s a page-level change. For instance, if ten of your site’s pages are mobile-friendly, but the rest of your pages aren’t, only the ten mobile-friendly pages can be positively impacted.

3. How do I know if Google thinks a page on my site is mobile-friendly?

Individual pages can be tested for “mobile-friendliness” using the Mobile-Friendly Test.

Screen Shot 2015-04-08 at 5.41.16 PM.png
Test individual URLs in real-time with the Mobile-Friendly Test.
To review site-level information on mobile-friendliness, check out the Mobile Usability report in Webmaster Tools. This feature’s data is based on the last time we crawled and indexed your site’s pages.
Screen Shot 2015-04-08 at 5.39.24 PM.png
Mobile Usability in Webmaster Tools provides a snapshot of your entire site’s mobile-friendliness.
4. Unfortunately, my mobile-friendly pages won’t be ready until after April 21st. How long before they can be considered mobile-friendly in ranking?
We determine whether a page is mobile-friendly every time it’s crawled and indexed — you don’t have to wait for another update. Once a page is mobile-friendly, you can wait for Googlebot for smartphones to naturally (re-)crawl and index the page or you can expedite processing by using Fetch as Google with Submit to Index in Webmaster Tools. For a large volume of URLs, consider submitting a sitemap. In the sitemap, if your mobile content uses pre-existing URLs (such as with Responsive Web Design or dynamic serving), also include the lastmod tag.
5. Since the mobile ranking change rolls out on April 21st, if I see no drop in traffic on April 22nd, does that mean that my site’s rankings aren’t impacted?
You won’t be able to definitively determine whether your site’s rankings are impacted by the mobile-friendly update by April 22nd. While we begin rolling out the mobile-friendly update on April 21st, it’ll be a week or so before it makes its way to all pages in the index. 
6. I have a great mobile site, but the Mobile-Friendly Test tells me that my pages aren’t mobile-friendly. Why?
If a page is designed to work well on mobile devices, but it’s not passing the Mobile-Friendly Test, the most common reason is that Googlebot for smartphones is blocked from crawling resources, like CSS and JavaScript, that are critical for determining whether the page is legible and usable on a mobile device (i.e., whether it’s mobile-friendly). To remedy:
  1. Check if the Mobile-Friendly Test shows blocked resources (often accompanied with a partially rendered image).
  2. Allow Googlebot to crawl the necessary files.
  3. Double-check that your page passes the Mobile-Friendly Test.
  4. Use Fetch as Google with Submit to Index and submit your updated robots.txt to Google to expedite the re-processing of the updated page (or just wait for Google to naturally re-crawl and index).
Screen Shot 2015-04-08 at 8.27.58 PM.png
The most common reason why a mobile page fails the Mobile-Friendly Test is that Googlebot for smartphones is blocked from crawling resources, like CSS and JavaScript, that are crucial for understanding the page’s mobile-friendliness. 


To reiterate, we recommend that site owners allow Googlebot to crawl all resources for a page (including CSS, JavaScript, and images), so that we can properly render, index, and in this case, assess whether the page is mobile-friendly.
7. What if I link to a site that’s not mobile-friendly?
Your page can still be “mobile-friendly” even if it links to a page that’s not mobile-friendly, such as a page designed for larger screens, like desktops. It’s not the best experience for mobile visitors to go from a mobile-friendly page to a desktop-only page, but hopefully as more sites become mobile-friendly, this will become less of a problem.
8. Does Google give a stronger mobile-friendly ranking to pages using Responsive Web Design (which uses the same URL and the same HTML for the desktop and mobile versions) vs. hosting a separate mobile site (like www for desktop and m.example.com for mobile)?
No, mobile-friendliness is assessed the same, whether you use responsive web design (RWD), separate mobile URLs, or dynamic serving for your configuration. If your site uses separate mobile URLs or dynamic serving, we recommend reviewing the Mobile SEO guide to make sure Google is properly crawling and indexing your mobile pages.

9. Will my site / page disappear on mobile search results if it’s not mobile-friendly?
While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.

Specialized FAQs

10. What if my audience is desktop only? Then there’s no reason to have a mobile site, right?
Not exactly. Statistics show that more people are going “mobile only” — either because they never had a desktop or because they won’t replace their existing desktop. Additionally, a non-mobile-friendly site may not see many mobile visitors precisely for that reason. 
The mobile-friendly update will apply to mobile searches conducted across all sites, regardless of the site’s target audiences’ language, region, or proportion of mobile to desktop traffic.
11. I have pages showing mobile usability errors because they embed a YouTube video. What can I do?
We suggest paying close attention to how the YouTube video is embedded. If you are using the “old-style” <object> embeds in the mobile page, convert to <iframe> embeds for broader compatibility. YouTube now uses the HTML5 player on the web by default, so it’s mobile-friendly to embed videos using the <iframe> tags from the “share” feature on the watch page or from the YouTube iFrame API. If you have a more complex integration, that should also be mobile-friendly, since it’ll instruct the device to use the device’s native support. 
For Flash content from sites other than YouTube, check if there is an equivalent HTML5 embed tag or code snippet to avoid using proprietary plugins.
12. Is there a clear standard for sizing tap targets?
Yes, we suggest a minimum of 7mm width/height for primary tap targets and a minimum margin of 5mm between secondary tap targets. The average width of an adult’s finger pad is 10mm, and these dimensions can provide a usable interface while making good use of screen real estate.
13. To become mobile-friendly quickly, we’re thinking of creating a very stripped down version of our site (separate mobile pages) until our new responsive site is complete. Do you foresee any problems with this?
First, keep in mind that we support three mobile configurations and that your website doesn’t have to be responsive to be mobile-friendly. In response to your question, please be cautious about creating a “stripped down” version of your site. While the page may be formatted for mobile, if it doesn’t allow your visitors to easily complete their common tasks or have an overall smooth workflow, it may become frustrating to your visitors and perhaps not worth the effort. Should a temporary mobile site be created, once the RWD is live, be sure to move the site properly. For example, update all links so they no longer reference the separate mobile URLs and 301 redirect mobile URLs to their corresponding RWD version.

Recommendations

If you’re totally new to building a mobile-friendly site, it’s not too late! Check out our Getting Started guide in the Mobile-Friendly Websites documentation.
Screen Shot 2015-04-08 at 8.53.30 PM.png
Get started on your mobile site at https://developers.google.com/webmasters/mobile-sites/.

If you already have a mobile site, investigate the Mobile Usability report in Webmaster Tools to make sure that Google detects your site’s pages as mobile-friendly. 
Still more questions? Please ask below or check out the Mobile Websites section of the Webmaster Forum

Written by Maile Ohye, Developer Programs Tech Lead.

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Posted in mobile, mobile-friendly, webmaster community | Comments Off

Rolling out the mobile-friendly update

As we noted earlier this year, today’s the day we begin globally rolling out our mobile-friendly update. We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.
Screen Shot 2015-04-07 at 2.20.01 AM.png
April 21st’s mobile-friendly update boosts mobile search rankings for pages that are legible and usable on mobile devices.
This update:
  • Affects only search rankings on mobile devices
  • Affects search results in all languages globally 
  • Applies to individual pages, not entire websites
While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query. 
To check if your site is mobile-friendly, you can examine individual pages with the Mobile-Friendly Test or check the status of your entire site through the Mobile Usability report in Webmaster Tools. If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search. But have no fear, once your site becomes mobile-friendly, we will automatically re-process (i.e., crawl and index) your pages.  You can also expedite the process by using Fetch as Google with Submit to Index, and then your pages can be treated as mobile-friendly in ranking.

Posted by Takaki Makino and Doantam Phan

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Better presentation of URLs in search results

Well-structured URLs offer users a quick hint about the page topic and how the page fits within the website. To help mobile searchers understand your website better when we show it in the mobile search results, today we’re updating the algorithms that display URLs in the search results to better reflect the names of websites, using the real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format.

Structured data site names and URLs

As part of this launch, we’re also introducing support for schema.org structured data for websites to signal to our algorithms:

  • The website name to be used instead of the domain name
  • The URL structure of the URL as breadcrumbs

For more details and code examples, please see our structured data documentation for providing site names and breadcrumbs.

These changes are rolling out gradually and affect only mobile results. The site name change is US-only for now and breadcrumbs are rolling out worldwide.

As always, if you have any questions or feedback, please ask in the Webmaster Help Forum.

Posted by Bartlomiej Niechwiej, Software Engineer, and Rob Ennals, Product Manager

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Drive app installs through App Indexing

You’ve invested time and effort into making your app an awesome experience, and we want to help people find the great content you’ve created. App Indexing has already been helping people engage with your Android app after they’ve installed it — we now have 30 billion links within apps indexed. Starting this week, people searching on Google can also discover your app if they haven’t installed it yet. If you’ve implemented App Indexing, when indexed content from your app is relevant to a search done on Google on Android devices, people may start to see app install buttons for your app in search results. Tapping these buttons will take them to the Google Play store where they can install your app, then continue straight on to the right content within it.

App installs through app indexing

With the addition of these install links, we are starting to use App Indexing as a ranking signal for all users on Android, regardless of whether they have your app installed or not. We hope that Search will now help you acquire new users, as well as re-engage your existing ones. To get started, visit g.co/AppIndexing and to learn more about the other ways you can integrate with Google Search, visit g.co/DeveloperSearch.

Posted by Lawrence Chang, Product Manager

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Martabak Paling Enak di Jakarta

Martabak Paling Enak di Jakarta – http://dipospace.blogspot.com/2015/04/15-martabak-paling-enak-di-jakarta-martabakorins.html – Martabak Paling Enak di Jakarta – http://www.kepowan.ga/2015/04/16-martabak-paling-enak-di-jakarta.html – Martabak Paling Enak di Jakarta – http://www.indonia.ga/2015/04/16-martabak-paling-enak-di-jakarta.html – Martabak Paling Enak di Jakarta – http://mellonexia.ml/martabak-paling-enak-di-jakarta.html – Martabak Paling Enak di Jakarta – http://bloggerian.cf/martabak-paling-enak-di-jakarta.html – Martabak Paling Enak di Jakarta – http://reviewan.tk/martabak-paling-enak-di-jakarta.html – Martabak Paling Enak di Jakarta – http://www.sociusian.gq/2015/04/martabak-paling-enak-di-jakarta.html […] Continue reading Continue reading

Posted in Kuliner, Martabak Enak, Martabak Manis, Martabak Orins, Martabak Pizza, Martabak Telor | Comments Off