Monthly Archives: May 2014

Broader views and faster action for marketers: Google Analytics Premium integrates with DoubleClick Digital Marketing

“With Google, we’re getting actionable insights, whereas before we were just getting a lot of data.”
- Lee Pinnington, Multi-Channel Marketing Director, Matalan
As we announced earlier this week, Google Analytics Premium is now integrated with both DoubleClick Campaign Manager and DoubleClick Bid Manager. This enhancement is now available for Google Analytics Premium customers.
Today’s consumers move easily across many channels and devices on their journey to a purchase. Top marketers rely on the DoubleClick Digital Marketing platform to run the sophisticated cross-channel ad campaigns that can reach their customers every step of the way. This new step gives Google Analytics Premium users even better ways to see the full customer journey, so they can adjust and make the most of marketing dollars across all channels and devices. 
The integration is providing a whole new level of visibility for display advertising by reporting on view-through visits in addition to click-through visits.  We’re now reporting detailed post-view and post-click engagement and conversion metrics to offer a better view of your strongest opportunities.
1. A clearer view of the customer journey
Display campaigns are typically used in the upper funnel, so they don’t get credit in simplistic last-click attribution models. But better attribution models can give full credit to display and other top-of-funnel marketing tools. With the DoubleClick Campaign Manager integration you can link your DoubleClick Campaign Manager campaign information into Google Analytics Premium reports, Multi-Channel Funnels (MCF) and/or Data-Driven Attribution (DDA), and as a result, you’ll see a much more holistic view of how display works together with other channels to drive site engagement and conversions.  
“This gives us the ability to see the hidden power of different channels. One of the most interesting things about the DoubleClick Campaign Manager integration has been around assisted conversions. It’s really helpful to see how one channel that might not be a heavy hitter in terms of revenue or traffic has an impact in creating a conversion on another channel.”
 - Adam McCann, Online Search & Affiliate Assistant, Matalan
2. Better investment decisions
With a complete view of the customer journey, you can make smarter decisions on how to allocate your marketing spend. This change helps Google Analytics Premium customers analyze campaigns and ROI at the level that matters to them most, even down to specific versions of creative. It’s even easier now to act on this data in DoubleClick Campaign Manager, since Google Analytics Premium uses the same campaign hierarchy and dimensions as DoubleClick Campaign Manager. 
3. Greater speed
The integration with DoubleClick Campaign Manager means you can spend less time merging campaign data and more time planning winning strategies.  We’ve also made this integration easier, starting with new automatic campaign tagging within DoubleClick for Google Analytics Premium. In the past you had to manually tag every single campaign, creative and landing page URL for them to be recognized in Google Analytics Premium. Now, in DoubleClick Campaign Manager, a simple checkbox makes it incredibly easy to accurately track those campaigns in Google Analytics Premium. 
4. Automated and customized marketing
Advertisers are seeing great results with Google Analytics remarketing, for example, Watchfinder revealed a 1300% return on their campaign investment. We’re improving these tools by enabling you to create granular remarketing lists from your Google Analytics Premium account and then share the lists with a DoubleClick Bid Manager advertiser account for real-time remarketing. Plus, Google Analytics Smart Lists feature also works with this integration, allowing you to generate a remarketing list of your best users automatically, based on machine learning from their conversion data. 
We added Google Analytics Premium and DoubleClick Bid Manager integration this year in order to further optimize our strongest lead generating campaigns. 70% of our display leads come from our retargeting campaigns, and the Google Analytics Premium and DoubleClick Bid Manager integration allows us to move beyond optimizing by site and creative, to quickly personalizing creatives – optimizing using our knowledge of distinct visitor segments not just generic visits.  
- Melissa Shusterman, Strategic Engagement Director, MaassMedia
The amazing changes in customer journeys are opening up real opportunities for businesses. Making the most of those opportunities starts with seeing the journey more clearly, then reacting quickly to reach the right customers at the right moments with messages that are designed just for them. This new integration is designed to help Google Analytics Premium customers do all those things. We’re just getting started as we’re planning deeper integrations within DoubleClick Digital Marketing in the coming months so stay tuned!
Learn more today and get started
Find out more about the Google Analytics Premium integrations with DoubleClick Campaign Manager and DoubleClick Bid Manager.  And download a case study
Posted by: Ravi Mruthyunjaya, Product Manager, Google Analytics

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Better data, better decisions: Enhanced Ecommerce boosts shopping analytics

Earlier this week, we announced the beta launch of Enhanced Ecommerce for Google Analytics. It’s a complete revamp of our ecommerce analytics, designed to provide richer insights into pre-purchase shopping behavior and into product performance.
“With Enhanced Ecommerce our clients can immediately gain clear insight into the most important metrics about shopper behavior and conversion: what products are viewed, where they are viewed, when they are added to carts, how the checkout process works and where customers get lost, and even details like payment methods.”
- Caleb Whitmore, CEO of Analytics Pros
Enhanced Ecommerce is designed to keep pace with the remarkable rise of online retail, which grew another 30% year over year in 2013. Digital data has played an essential role in that growth, offering deep insights into shopper behavior and letting retailers make smarter decisions. But needs are rapidly increasing and retailers are requiring more sophisticated and comprehensive analysis tools to understand shoppers and product-level performance. With the launch of Enhanced Ecommerce, we’re providing these tools.
“Enhanced Ecommerce will help us to overcome many challenges. As an example, I’m looking at a report that indicates a 74.4% checkout abandonment rate.  That insight is shockingly simple: over 7 out of 10 people that add something to the cart and start to checkout don’t complete it! This is the kind of data that can drive change more readily than, say, simple conversion rates for e-commerce orders.”
 - Caleb Whitmore, CEO of Analytics Pros
Enhanced Ecommerce is built on top of the powerful Universal Analytics foundation. It includes tracking code updates (including full support for Google Tag Manager), data model changes, and new end-user reports that address ecommerce-specific use cases. Together they help online retailers see farther and understand customers better than ever before. 
Get deeper insights
  • Analyze how far shoppers get in the shopping funnel and where they drop off. 
  • Understand which products are viewed most, which are frequently abandoned in cart and which ones convert well. 
  • Upload rich product metadata to slice and dice your data.
  • Create rich user segments to delve deeper into your users’ shopping behavior and the products they interact with.
Optimize your site 
  • Create product lists for onsite merchandising rules and product landing pages to see which lists and products are best at driving customer engagement.
  • Analyze how internal promotions impact sales, and act immediately on the results.
  • With retailers reporting average on-site conversion rates of around 2.7%, even small improvements can have a big impact.
Close the loop
  • With refund support, Google Analytics now covers the entire shopping lifecycle.
  • Import user segments, based on ecommerce activity, for targeting in your remarketing campaigns.
In the chart below, see an example of how the new reports can benefit your business. You can create segments directly from the funnel reports to analyze abandoned cart sessions. See which products were abandoned and which devices to target to recapture those users. This data allows you to take immediate action. 
Shopping behavior funnel report. Use the table to analyze by any session level dimension
Enhanced Ecommerce is all about the bottom line. We’ve designed it to help you improve your total experience and turn more shoppers into buyers.
Learn more
Sign up today for the new Analytics Academy course on Enhanced Ecommerce! Or come learn more at Internet Retailer Conference Exhibition on June 12; Google’s Jesse Nichols will present Enhanced Ecommerce live. 
You can find more information on getting started with Enhanced Ecommerce in our Help Center and Developer site.  
Happy Analyzing!

Post by: Marcia Jung, Product Manager, Google Analytics

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Posted in Ecommerce, Features | Comments Off

App Indexing in more languages

Webmaster level: all

In April, we launched App Indexing in English globally so deep links to your mobile apps could appear in Google Search results on Android everywhere. Today, we’re adding the first publishers with content in other languages: Fairfax Domain, MercadoLibre, Letras.Mus.br, Vagalume, Idealo, L’Equipe, Player.fm, Upcoming, Au Feminin, Marmiton, and chip.de. In the U.S., we now also support some more apps — Walmart, Tapatalk, and Fancy.

We’ve also translated our developer guidelines into eight additional languages: Chinese (Traditional), French, German, Italian, Japanese, Brazilian Portuguese, Russian, and Spanish.

If you’re interested in participating in App Indexing, and your content and implementation are ready, please let us know by filling out this form. As always, you can ask questions on the mobile section of our webmaster forum.

Finally, if you’re headed to Google I/O in June, be sure to check out the session on the “Future of Apps and Search”, where we’ll share some more updates on App Indexing.

Posted by Erik Hendriks, Software Engineer

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Jejak Rekam Arsenal Dan Madrid

Kompetisi sepakbola di Eropa merupakan kompetisi terketat di dunia. Banyaknya klub-klub ternama di Eropa membuat semua pemain sepakbola dari segala penjuru dunia ingin bermain di sana. Dua di antara klub besar di Eropa adalah Arsenal dari Inggris … Continue reading

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Google Analytics Summit 2014: What’s Next And On The Horizon For Analytics

As they have for years, Google Analytics Certified Partners, Premium customers and developers will once again join us in the Bay Area for our annual summit this week. We are constantly working to improve our products based on feedback from our most dedicated users and this event lets us hear directly from our community. We wanted to share an overview of some of the tools and features we’ll discuss at the 2014 summit so that even if you aren’t able to attend, you can about hear what’s next. 
Enhanced Ecommerce
Google Analytics Ecommerce data traditionally focused on details about the purchase – transaction details, product details, and others. But, marketers today want to understand the entire customer journey. They want more details about customer behavior when looking at products, interacting with merchandising units and on-site marketing. Today we’re announcing the beta for Enhanced Ecommerce – a complete revamp of how Google Analytics measures the Ecommerce experience. 
Businesses can now gain clear insight into new important metrics about shopper behavior and conversion including: product detail views, ‘add to cart’ actions, internal campaign clicks, the success of internal merchandising tools, the checkout process, and purchase. Merchants will be able to understand how far along users get in the buying process and where they are dropping off. For a complete overview of new features, have a look at our Help Center.

For marketers and Ecommerce managers looking to hone their analytic skills, we are also announcing a new Analytics Academy course titled Ecommerce Analytics: From Data to Decisions. Students will be guided through interactive examples of analyses for a fictional retail company to practice techniques they can apply to their own business. You can sign-up to be notified when this course opens on the Analytics Academy site.
Flexible and Scalable Reporting  
Today’s marketers and analysts are looking to multiple data sets to gain deeper insights. We’re working on a number of new features to make it simple for businesses to work with different types of data in Google Analytics.  
  • We unveiled Unified Channel Groupings to ensure all traffic that comes to the your site are classified in-line with your unique channel definitions. This is especially valuable for attribution, so marketers can interpret and report on the consumer journey based on their unique view of acquisition channels. 
  • We’ve expanded the functionality of Google Analytics Dimension Widening, now called ‘Data Import’, to enable customers to import more of their own data into Google Analytics. This could include specific product details, information about returned products, insights about your customers’ preferences, and more. Imported data can be used with almost all of the standard Google Analytics features. For a complete list of the types of data you can import please see our article in the help center (linked above).
  • For Google Analytics Premium users, we’re introducing Custom Tables. This powerful feature enables users to retrieve unsampled data using customized tables that best fit their business’ needs. Once configured, fresh data will be available daily for unsampled analysis and segmentation. 
Enterprise-Class Features
Today, smart marketers are increasingly tying measurement to media execution. We’re excited to announce a seamless integration between Google Analytics Premium, DoubleClick Campaign Manager and DoubleClick Bid Manager. Google Analytics Premium is uniquely positioned to help today’s advertiser understand how customers, and potential customers, interact with advertising media trafficked on the DoubleClick platform. In addition to understanding impression level data, advertisers can now send remarketing lists from Google Analytics to DoubleClick Bid Manager.
We added Google Analytics Premium and DoubleClick Bid Manager integration this year in order to further optimize our strongest lead generating campaigns. 70% of our display leads come from our retargeting campaigns, and the Google Analytics Premium and DoubleClick Bid Manager integration allows us to move beyond optimizing by site and creative, to quickly personalizing creatives – optimizing using our knowledge of distinct visitor segments not just generic visits.  
-Melissa Shusterman, Strategic Engagement Director, MaassMedia
Additionally, for enterprise customers, service providers, or developers that manage many accounts we are offering 4 new APIs to help you save you time and increase productivity: the new Provisioning API to create new GA accounts (invite only), the AdWords and Filters API to manage configurations, and the Embed API to surface key reports and dashboards. We’ve also re-launched the App Gallery as the Partner Gallery, the new destination to find services by Google Analytics Certified Partners and apps by Google Analytics Technology Partners. The new gallery will rollout to all users over the coming week.
Stay tuned in the next several days for deep-dives about our various new tools and features. You can also sign-up for the whitelist of several of the features listed above here. Thank you to our partners, developers, and customers for all the great feedback over the year. We hope to continue developing and launches capabilities that matters to you most.  
Posted by the Google Analytics team

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Google Analytics Premium launches executive-level business reporting

“Prior to using roll-up reporting we had no way to see all of our sites in a single Google Analytics view. Now we can easily compare our nine sites and react to trends in real time. This means that a product manager with a hunch about a new traffic pattern can quickly prove/disprove a theory without wasting hours of time pulling numbers for every site.”   - Jesse Knight, VICE Media Group
Google Analytics already helps you gather deep insights into one website or app at a time. But what if you want to understand the overall performance and interactions of all your company’s digital properties? In today’s multi-touchpoint consumer world, this is a much greater priority. 
Today we’re launching Roll-Up Reporting in Google Analytics Premium to help address this need. Roll-Up Reporting is a single interface that moves your aggregate business data much closer to your high-level business decisions.
The Executive Dashboard
One spot with aggregate data for all your sites and apps? Check. Key summaries with no compromises on data accuracy and segmentation? Check. Everything available in real time? Check. With Roll-Up Reporting, there’s no need to export from dozens of properties and collate data offline. It’s all built in.
Spot Overperforming Business Units
Suppose you want to compare the performance of the sites and apps for your company’s various brands, franchises or regional subsidiaries. The new Source Properties Report has you covered, with at-a-glance views of business units that are outperforming or underperforming. To compare specific segments, try using the new Source Property Display Name dimension in advanced segments, in custom reports, or as a secondary dimension. 

A Single View of Your Customer Journey
In many cases, Roll-Up Reporting can de-duplicate unique visitors across your websites and apps, so you can see the total unique-visitor reach of all your digital properties. You can also use segments to study the overlap and pathing of visitors who traverse several of your sites and apps. If your business owns multiple brands or franchises that target similar consumer populations, or if you expect the same consumer to interact with multiple marketing or landing sites over time, be sure to try this out. 
This is also a great way to tie together platform and device touchpoints. Google Analytics already provides powerful features, like cross device reports and single-view app and web data, to help you report on multiple types together. With Roll-Up Reporting, you’re no longer restricted to reporting on those tied to the same Google Analytics Property. That means more agile setups and more powerful analysis.

Fast Setup:
Roll-Up Reporting is made possible by Roll-Up Properties, a special type of Google Analytics property whose hit data comes exclusively from other Analytics properties. Setting up a Roll-Up Property is straightforward: no tagging changes needed. Simply select the Google Analytics properties that need to be reported on together, and Google Analytics will configure each selected property, called a Source Property, to forward a modified copy of all future hits it receives to the Roll-Up Property. 
To get started with Roll-Up Reporting, contact your Google Analytics Premium Account Manager to request your new Roll-Up Properties. 

To learn even more about Google Analytics Premium, contact your Google Account Manager or visit google.com/analytics/premium.
Posted by Yi Han, on behalf of the Google Analytics Premium team

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Rendering pages with Fetch as Google

Webmaster level: all

The Fetch as Google feature in Webmaster Tools provides webmasters with the results of Googlebot attempting to fetch their pages. The server headers and HTML shown are useful to diagnose technical problems and hacking side-effects, but sometimes make double-checking the response hard: Help! What do all of these codes mean? Is this really the same page as I see it in my browser? Where shall we have lunch? We can’t help with that last one, but for the rest, we’ve recently expanded this tool to also show how Googlebot would be able to render the page.

Viewing the rendered page

In order to render the page, Googlebot will try to find all the external files involved, and fetch them as well. Those files frequently include images, CSS and JavaScript files, as well as other files that might be indirectly embedded through the CSS or JavaScript. These are then used to render a preview image that shows Googlebot’s view of the page.

You can find the Fetch as Google feature in the Crawl section of Google Webmaster Tools. After submitting a URL with “Fetch and render,” wait for it to be processed (this might take a moment for some pages). Once it’s ready, just click on the response row to see the results.

Fetch as Google

Handling resources blocked by robots.txt

Googlebot follows the robots.txt directives for all files that it fetches. If you are disallowing crawling of some of these files (or if they are embedded from a third-party server that’s disallowing Googlebot’s crawling of them), we won’t be able to show them to you in the rendered view. Similarly, if the server fails to respond or returns errors, then we won’t be able to use those either (you can find similar issues in the Crawl Errors section of Webmaster Tools). If we run across either of these issues, we’ll show them below the preview image.

We recommend making sure Googlebot can access any embedded resource that meaningfully contributes to your site’s visible content, or to its layout. That will make Fetch as Google easier for you to use, and will make it possible for Googlebot to find and index that content as well. Some types of content – such as social media buttons, fonts or website-analytics scripts – tend not to meaningfully contribute to the visible content or layout, and can be left disallowed from crawling. For more information, please see our previous blog post on how Google is working to understand the web better.

We hope this update makes it easier for you to diagnose these kinds of issues, and to discover content that’s accidentally blocked from crawling. If you have any comments or questions, let us know here or drop by in the webmaster help forum.

Posted by Shimi Salant, Webmaster Tools team

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Memahami Lalu Lintas Rujukan Dari Situs Sosial Media Pada Google Analytics

Sosial menjadi semakin penting sebagai saluran pemasaran. Namun, bagaimana Anda mengukur dampak dan efektivitas inisiatif sosial? Empat elemen yang menentukan dampak sosial:

Rujukan Jaringan: Ketika konten Anda dibagikan dan orang mengunjungi situs Anda, pemahaman tentang bagaimana pengunjung dari berbagai sumber sosial terlibat dengan situs Anda merupakan hal yang penting.
Konversi: URL konten yang dibagikan menjadi titik masuk ke situs Anda, menarik lalu lintas dari sumber sosial. Mengukur nilai konversi dan uang dari lalu lintas ini akan membantu Anda memahami dampak Sosial terhadap bisnis Anda.
Laman Landas: Orang semakin terlibat dengan, berbagi, dan berdiskusi tentang konten di jaringan sosial. Anda perlu mengetahui laman dan konten mana saja yang dibagikan, di mana dibagikan, dan bagaimana caranya.
Pengaya Sosial: Menambahkan tombol Pengaya Sosial ke situs Anda (misalnya, tombol “+1″ Google) memungkinkan pengguna berbagi konten ke jaringan sosial langsung dari situs Anda. Data pengaya sosial menunjukkan kepada Anda konten mana saja yang dibagikan, dan di jaringan apa saja.

Laporan Sosial memungkinkan Anda untuk menganalisis semua informasi ini secara bersama-sama dan melihat keseluruhan gambaran tentang bagaimana dampak Sosial terhadap bisnis Anda.

Laporan Sosial

Ikhtisar

Laporan Ikhtisar memungkinkan Anda untuk melihat sekilas berapa banyak nilai konversi yang dihasilkan dari saluran sosial. Grafik Nilai Sosial membandingkan jumlah dan nilai uang dari semua penuntasan sasaran versus jumlah dan nilai uang yang dihasilkan dari rujukan sosial.

Kunjungan dari rujukan sosial mungkin langsung menghasilkan konversi atau mungkin memandu konversi yang terjadi kemudian. Rujukan yang langsung menghasilkan konversi diberi label sebagai Konversi Sosial Interaksi Terakhir di grafik. Jika rujukan dari sumber sosial tidak langsung menghasilkan konversi, namun pengunjung kemudian kembali dan melakukan konversi, rujukan disertakan dalam Konversi Sosial Terpandu. Melihat konversi terpandu dan konversi interaksi terakhir merupakan hal penting untuk memahami peran yang dimainkan oleh Sosial dalam hasil bisnis.

Rujukan Jaringan

Navigasi ke Rujukan Jaringan untuk melihat metrik keterlibatan (Tayangan Laman, Rta. Durasi Kunjungan, Laman/Kunjungan) untuk lalu lintas dari setiap jaringan sosial. Ini memungkinkan Anda melihat jaringan sosial mana saja yang mengarahkan lalu lintas berkualitas tertinggi. Misalnya, Anda mungkin ingin meningkatkan investasi Anda dalam jaringan sosial yang mengarahkan kunjungan yang lebih sedikit, namun dengan lalu lintas berkualitas lebih tinggi.

Laporan Rujukan Jaringan disempurnakan dengan data di luar situs untuk jaringan mitra Pusat Data Sosial Google Analytics . Lihat daftar jaringan sosial yang berpartisipasi. Klik jaringan mitra untuk melihat URL yang kami bagi bersama untuk situs tersebut. Ubah dimensi menjadi Jaringan dan Tindakan Sosial untuk melihat tindakan apa yang diambil orang-orang di jaringan (misalnya, tindakan “+1″ atau “komentar”).

Aktivitas Pusat Data

Laporan Aktivitas Pusat Data menunjukkan kepada Anda bagaimana orang membicarakan dan terlibat dengan konten situs Anda di jaringan sosial. Anda dapat melihat URL terbaru yang dibagikan orang-orang, bagaimana dan di mana saja dibagikan (melalui “bagikan ulang” di Google+, misalnya), dan apa saja komentar mereka.

Informasi berasal dari Pusat Data Sosial. Jaringan sosial mengirim aliran aktivitas ke pusat dan informasi ini kemudian disusun dan disajikan di Google Analytics.

Gunakan tarik-turun jaringan untuk memilih berbagai jaringan mitra Pusat Data Sosial. Filter menurut URL Anda dengan bidang Filter Laman. Klik Percakapan untuk melihat pos dan komentar tentang konten Anda, atau klik Kejadian untuk melihat tindakan sosial lainnya (seperti klik +1).

Laman Landas

Navigasikan ke Laman Landas untuk melihat metrik keterlibatan (Tayangan Laman, Rta. Durasi Kunjungan, Laman/Kunjungan) untuk setiap URL. Sortir menurut Aktivitas Pusat Data pada tabel untuk mengidentifikasikan konten Anda yang paling populer.

Klik URL di tabel untuk melihat jaringan sosial asal untuk URL tersebut. Untuk jaringan mitra Pusat Data Sosial , Anda dapat juga melihat pembagian di luar situs untuk URL: cara URL dibagikan (misalnya, melalui tindakan “+1″ atau “bagikan ulang”) dan jaringan tempat dibagikan.

Trackback

Laporan Trackback menunjukkan kepada Anda situs mana yang tertaut ke konten Anda, dan di konten mana. Ini dapat membantu Anda mereplikasikan konten yang berhasil dan membentuk hubungan dengan pengguna yang sering kali tertaut ke situs Anda.

Dalam laporan ini, Anda dapat melihat setiap judul laman dan tanggal publikasi URL, serta jumlah kunjungan yang dikirimkan ke situs Anda. Gunakan tarik-turun Lainnya di setiap baris untuk melihat situs asal atau laman Anda sendiri yang dibagikan. Gunakan bidang Filter Laman untuk memfilter menurut URL laman.

Konversi

Laporan Konversi memungkinkan Anda untuk menghitung nilai Sosial. Laporan ini menampilkan total jumlah konversi dan nilai uang konversi yang terjadi sebagai hasil rujukan dari setiap jaringan. Klik Analisis Interaksi Terpandu vs Terakhir (tepat di bawah tab Penjelajah di bagian atas laporan) untuk melihat cara setiap jaringan berkontribusi terhadap konversi dan pendapatan melalui panduan dan klik terakhir.

Konversi Terpandu dan Nilai Konversi Terpandu:
Ini adalah jumlah (dan nilai uang) penjualan dan konversi yang dipandu jaringan sosial. Sebuah panduan terjadi bila seseorang mengunjungi situs Anda, keluar tanpa melakukan konversi, namun kemudian kembali untuk melakukan konversi saat kunjungan berikutnya. Semakin tinggi jumlah ini, semakin penting peran panduan dari jaringan sosial.
Konversi Interaksi Terakhir dan Nilai Konversi Interaksi Terakhir:
Ini adalah jumlah (dan nilai uang) penjualan dan konversi klik terakhir. Bila seseorang mengunjungi situs Anda dan melakukan konversi, kunjungan ini dianggap sebagai klik terakhir. Semakin tinggi nilai ini, semakin penting peran jaringan sosial dalam mendorong penyelesaian penjualan dan konversi.
Konversi Interaksi Terpandu/Terakhir:
Rasio ini menyimpulkan peran jaringan sosial secara menyeluruh. Nilai yang mendekati 0 menunjukkan bahwa jaringan sosial berfungsi terutama dalam kapasitas klik terakhir. Nilai yang mendekati 1 menunjukkan bahwa jaringan sosial berfungsi sama dalam kapasitas panduan dan klik terakhir. Semakin besar nilai ini melampaui 1, semakin besar fungsi jaringan sosial dalam kapasitas panduan.

Harap perhatikan bahwa Anda harus menentukan sasaran dan nilai sasaran untuk melihat data dalam laporan ini.

Konten digital

Jika Anda memiliki tombol “+1″ dari Google dan “Suka” dari Facebook di situs, mengetahui tombol mana yang diklik dan untuk konten yang mana merupakan hal penting. Misalnya, jika Anda memublikasikan artikel di situs, Anda tentu ingin mengetahui artikel mana yang paling sering dibagikan, dan untuk jaringan sosial mana artikel itu dibagikan (misalnya, Google+ atau Facebook). Anda dapat menggunakan informasi ini untuk membuat lebih banyak jenis konten yang populer di kalangan pengunjung. Selain itu, jika Anda mendapati bahwa beberapa tombol jarang digunakan, Anda mungkin ingin menghapusnya untuk mengurangi keruwetan. Pelajari lebih lanjut.

Alur Pengunjung

Aliran Pengunjung Sosial menunjukkan jalur awal yang digunakan pengunjung dari jaringan sosial untuk mencapai situs Anda. Misalnya, jika Anda menjalankan kampanye yang mempromosikan produk tertentu, Anda dapat melihat apakah pengunjung dari setiap jaringan sosial memasuki situs Anda melalui laman produk ini dan apakah mereka melanjutkan ke bagian lain dari situs Anda atau apakah mereka keluar. Arahkan kursor pada sumber (misalnya, Google+) di diagram dan pilih Lihat hanya segmen ini untuk berfokus pada lalu lintas dari sumber tersebut.

Menyiapkan Pelaporan Analytics Sosial

Untuk melihat nilai dalam pelaporan Anda, Anda perlu menetapkan nilai untuk sasaran dan/atau menyiapkan pelacakan e-niaga. Untuk sasaran non-e-niaga, cara yang baik untuk mengonfigurasikan nilai sasaran secara manual adalah dengan mengevaluasi seberapa sering pengunjung yang mencapai sasaran menjadi pelanggan. Misalnya, jika tim penjualan Anda dapat memperoleh transaksi sebesar 10% dari pengunjung yang meminta dihubungi dan transaksi rata-rata sebesar Rp5.000.000, Anda dapat menetapkan Rp500.000 (yakni 10% dari Rp5.000.000) untuk sasaran “Hubungi Saya”. Sebaliknya, jika hanya 1% dari pendaftaran milis yang menghasilkan penjualan, Anda mungkin hanya menetapkan Rp50.000 untuk sasaran “pendaftaran email” Anda.
Langkah Berikutnya

Baca artikel berikut untuk mempelajari lebih lanjut tentang contoh dan teknik Analytics Sosial.

Mengevaluasi Sumber Sosial menjelaskan tiga rasio yang dapat digunakan untuk mengevaluasi efektivitas jaringan sosial yang menghasilkan lalu lintas.

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Understanding web pages better

In 1998 when our servers were running in Susan Wojcicki’s garage, we didn’t really have to worry about JavaScript or CSS. They weren’t used much, or, JavaScript was used to make page elements… blink! A lot has changed since then. The web is full of rich, dynamic, amazing websites that make heavy use of JavaScript. Today, we’ll talk about our capability to render richer websites — meaning we see your content more like modern Web browsers, include the external resources, execute JavaScript and apply CSS.


Traditionally, we were only looking at the raw textual content that we’d get in the HTTP response body and didn’t really interpret what a typical browser running JavaScript would see. When pages that have valuable content rendered by JavaScript started showing up, we weren’t able to let searchers know about it, which is a sad outcome for both searchers and webmasters.


In order to solve this problem, we decided to try to understand pages by executing JavaScript. It’s hard to do that at the scale of the current web, but we decided that it’s worth it. We have been gradually improving how we do this for some time. In the past few months, our indexing system has been rendering a substantial number of web pages more like an average user’s browser with JavaScript turned on.


Sometimes things don’t go perfectly during rendering, which may negatively impact search results for your site. Here are a few potential issues, and – where possible, – how you can help prevent them from occurring:
  • If resources like JavaScript or CSS in separate files are blocked (say, with robots.txt) so that Googlebot can’t retrieve them, our indexing systems won’t be able to see your site like an average user. We recommend allowing Googlebot to retrieve JavaScript and CSS so that  your content can be indexed better. This is especially important for mobile websites, where external resources like CSS and JavaScript help our algorithms understand that the pages are optimized for mobile.
  • If your web server is unable to handle the volume of crawl requests for resources, it may have a negative impact on our capability to render your pages. If you’d like to ensure that your pages can be rendered by Google, make sure your servers are able to handle crawl requests for resources.
  • It’s always a good idea to have your site degrade gracefully. This will help users enjoy your content even if their browser doesn’t have compatible JavaScript implementations. It will also help visitors with JavaScript disabled or off, as well as search engines that can’t execute JavaScript yet.
  • Sometimes the JavaScript may be too complex or arcane for us to execute, in which case we can’t render the page fully and accurately.
  • Some JavaScript removes content from the page rather than adding, which prevents us from indexing the content.


To make things easier to debug, we’re currently working on a tool for helping webmasters better understand how Google renders their site. We look forward to making it to available for you in the coming days in Webmaster Tools.


If you have any questions, please feel free to visit our help forum.

Posted by Erik Hendriks and Michael Xu, Software Engineers, and Kazushi Nagayama, Webmaster Trends Analyst

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Google Analytics Conference Nordic in Stockholm, Sweden

The event takes place August 28-29 in Stockholm, Sweden. You can expect to hear expert tips on how to get maximum value out of Google Analytics, and learn from other organizations using the tool. 
Started based on an initiative by Outfoxwho gathered the other Google Analytics Certified Partners, the conference is now returning for the fourth consecutive year.
Our Stockholm conference includes:
 • Clinics led by Google Analytics Certified Partners
 • Case studies from businesses and other organizations
 • Opportunities to interact with peers and experts
 • …much more!
The conference is being visited by two top speakers from Google, Daniel Waisberg and Kerri Jacobs.
Daniel Waisberg is the Analytics Advocate at Google, where he is responsible for fostering Google Analytics by educating and inspiring Online Marketing professionals. Both at Google and his previous positions, Daniel has worked with some of the biggest Internet brands to measure and optimize online behavior. 
Before kickstarting the Google Analytics Premium sales team, Kerri Jacobs was a Sales Manager for the DoubleClick publisher, agency and marketer product portfolio. Kerri has been a leader in the online sales world since the early days.
Besides meeting Google, you’ll meet Google Analytics Certified Partners Outfox, iProspect, Knowit, MediaAnalys, Netbooster, Klikki and Web Guide Partner. You will also meet and learn from several end users who use Google Analytics on a daily basis.
To join us in Stockholm August 28-29, visit the conference site and secure your ticket before it’s sold out again.
Posted by Lars Johansson, Google Analytics Certified Partner

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