Monthly Archives: November 2013

NoveSewelasPariwara131129 Awasebelas

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Memperluas Jangkauan Nasional Promosi Bisnis Online. KlikQCom memberikan kesempatan kepada Anda untuk Memperluas Jangkauan Nasional Promosi Bisnis Online. Sebagai sebuah situs penyedia jaringan iklan ppc (Pay Per Click) nasional baru memiliki tingkat optimisasi mesin telusur yang sangat baik pada Google yaitu 13.4%. Sebesar 6.9% pengguna Facebook juga rajin mengakses KlikQCom. Hal ini menunjukkan bahwa kesempatan Anda untuk Memperluas Jangkauan Nasional Promosi Online sangat besar. Perlu Anda tahu bahwa pengguna Google mencapai 359 Juta sedangkan Facebook mampu menjaring 1 milyar yang tersebar di seluruh dunia. Sukses Promosi Bisnis Online Secara Nasional Lewat KlikQ.Com Kesuksesan adalah hal yang ingin dicapai semua orang dalam banyak hal termasuk dalam hal bisnis online. Untuk dapat meraih kesuksesan terutama dalam hal bisnis online sebaiknya Anda bergabung dengan KlikQcom. KlikQcom adalah sebuah situs penyedia jaringan iklan Pay Per Click (PPC) dengan jangkauan nasional. Karena dapat menjangkau secara nasional bisa dipastikan KlikQcom akan mendukung kesuksesan Anda dalam hal berbisnis online. Bisnis Online Afiliasi. Afiliasi merupakan suatu cara yang diterapkan oleh suatu organisasi untuk dapat mengembangkan usahanya. Afiliasi tidak hanya menguntungkan bagi organisasi induk tetapi juga bagi para membernya. Dengan menjalankan bisnis dengan cara menggalakkan afiliasi maka organisasi akan semakin dikenal dan semakin mudah untuk menjual berbagai produknya. Fever Patch plester penurun demam dari Rohto. Pada umumnya, pasangan yang baru memiliki satu anak akan lebih mudah panik menghadapi kondisi anak yang sedang demam. Padahal demam bukanlah selalu mengindikasikan si anak sedang sakit parah namun orang tua harus selalu siap menghadapi situasi ini setiap saat. Demam dapat terjadi secara alami dimana kondisi tubuh sedang melawan bakteri atau virus. Agar orang tua siap dan tidak mudah panik maka sebaiknya orang tua tersebut menyediakan Fever Patch plester penurun demam dari Rohto di kotak P3K (Pertolongan Pertama Pada Kecelakaan). Dengan demikian si anak yang sedang demam akan mudah ditangani dan kondisinya akan lekas membaik. Klikgaul.com Portal Berita artis ,K-Pop , Zodiak, Love Paling Keren dan Update. Klikgaulcom adalah Portal Berita Selebritis Paling Keren dan Update. Klikgaul menyajikan Berita artis, K-Pop, Zodiak dan Love (cinta) yang dihadirkan dengan cara yang keren dan update (terkini). Jadi, bagi kamu yang tidak ingin ketinggalan berita dari artis pujuan baik itu artis Indonesia maupun Artis Korea jangan lupa untuk mengakses Klikgaul sedemikian rupa sehingga kamu pun ikut terupdate. Juga untuk kamu yang senang mengatur aktivitasmu berdasarkan ramalan Zodiak karena kadang apa yang disampaikan pada ramalan zodiak ada benarnya juga. Bagi yang sedang dimabuk cinta jangan lupa melihat-lihat Klikgaulcom terutama pada kategori Cinta karena mungkin akan menginspirasimu saat bertemu dengan pujuan hati. Ketika #SehatMilikSemua bukan sekedar tagline. Sebelum meneruskan untuk membaca, marilah bersama-sama memanjatkan puja dan puji syukur ke hadirat Tuhan Yang Maha Esa yang telah menganugerahkan kesehatan dan keselamatan bagi kita semua. Pada kesempatan ini saya juga ingin menyampaikan Selamat Hari Kesehatan Nasional Ke-49 yang jatuh pada tanggal 12 Nopember 2013 kepada segenap saudara-saudara sebangsa setanah air. Apresiasi yang tinggi juga saya haturkan kepada BLOGdetik dan Layanan Kesehatan Cuma-Cuma (LKC) Dompet Dhuafa yang telah menyelenggarakan lomba blog untuk menyiarkan arti pentingnya sebuah kesehatan sehingga #SehatMilikSemua bukan sekedar tagline. Event Giveaway Lianny Hendrawati. Sudah pernah mengunjungi liannyhendrawaticom? Atau liannyhendrawatiblogdetikcom? Kalau belum maka sebaiknya sisihkanlah waktu Anda untuk sejenak membaca rangkaian artikel-artikel menarik, inspiratif juga ‘menggelitik’ di sana. Kalau sudah maka Anda memiliki kesempatan untuk mendapatkan hadiah kejutan karena Lianny Hendrawati sedang mengadakan event Giveaway yang berlangsung dari tanggal 16 Nopember 2013 sampai dengan 5 Desember 2013. Ibarat pepatah, sekali mendayung dua tiga pulau terlampaui, maksudnya selain membaca artikel bisa dapat hadiah juga lho! Untuk mengikuti event Giveaway Lianny Hendrawati, Anda harus membuat suatu tinjauan dari salah satu artikelnya. Dan bagi Ingsun, ada satu artikel yang sangat mengundang rasa ingin tahu yaitu artikel yang berjudul Repoeblik TelO. Proyek Monumental Tahun 2014: Zidan Sinau. Jujur saja, Ingsun sebenarnya kurang tertarik untuk mengikuti Kontes Unggulan:Proyek Monumental Tahun 2014 – BlogCamp. Salah satu penyebabnya adalah hadiahnya yaitu voucher untuk menerbitkan sebuah buku. Maaf! Bukannya melecehkan tapi ini lebih karena Ingsun bukan seorang penulis yang baik, juga karena Ingsun menyadari, tugas sesungguhnya seorang penulis sebuah buku dimulai ketika bukunya dipublikasikan. Ada tanggung jawab moral yang harus disandang dibahunya! Buku Panduan Program Kehamilan Elifmedika.com. Setiap pasangan yang sudah menikah pasti ingin segera diberikan momongan oleh Yang Maha Kuasa. Namun karena satu dan lain hal, pasangan tersebut tidak juga memperoleh keturanan. Banyak hal yang mempengaruhi mengapa hal tersebut dapat terjadi. Mungkin saja salah satu atau bahkan kedua pasangan tersebut tidak subur. Jika menghadapi situasi seperti itu sebaiknya tidak perlu berkecil hati. Elifmedikacom akan membantu Anda para pasangan yang belum mendapatkan keturunan melalui sebuah buku panduan yaitu Buku Panduan Program Kehamilan Elifmedikacom. Jasa Like Fanpage Facebook Jogja Idea. Jogja Idea IT Development Team atau singkatnya Jogja Idea merupakan perusahaan yang bergerak dibidang teknologi informasi yang memberikan berbagai layanan jasa berupa: Jasa Pembuatan Website, Jasa Optimasi Website, Jasa Pembuatan Aplikasi, Jasa Multimedia dan Jasa Online marketing. Camera.co.id Toko kamera murah di Indonesia. Sudah lebih dari 5 tahun Cameracoid telah hadir untuk memberikan pelayanan dalam hal penyediaan camera. Hal ini menyebabkan Cameracoid merupakan Toko Kamera yang dapat dipercaya bukan sekedar toko online yang menyediakan Kamera Murah. Beragam jenis produk kamera dapat Anda temukan pada situs Camera.co.id , mulai dari produk Canon, Fujiflm, Nikon, Olympus, Panasonic, Pentax, Samsung, Sigma, Sony, Tamron dan lainnya. Kehadiran Cameracoid sejak 18 Oktober 2008 tidak sekedar menjual produk berupa kamera tetapi juga berusaha untuk menjalin hubungan dengan pengunjungnya dengan cara mengadakan event-event tertentu seperti Kontes SEO Cameracoid yang telah berlangsung sejak 18 Oktober 2013 hingga 18 Januari 2014 nanti dengan menyediakan hadiah jutaan rupiah.
~ Info Oleh Dipo

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Full Customer Journey: Three Lenses of Measurement

My son is a LEGO enthusiast, and even though I don’t build that often, I am usually involved in the acquisition process of LEGO sets or digital goods. To quote a few, we build with bricks, plan with their software, play with their apps, buy through their website and consume content on their social profiles. Quite a lot of touch points with their brand, and that’s not all!
On my side, I get very curious on how they measure and optimize their customer experiences, so I like to use them as an example of how challenging the measurement world has become. And the way we look at this challenge at Google is through three lenses of measurement:
  1. Holistic Measurement: how can we understand our customers using multiple devices through multiple touch points? 
  2. Full Credit Measurement: how can we attribute the credit of bringing new and returning customers to marketing campaigns?
  3. Active Measurement: how can we make sure that data is accessible, accurate and comprehensive?
This is the kind of challenge that we try to solve for and that drives our thinking. Paul Muret, VP Engineering at Google, discussed these three challenges in his article on the Harvard Business Review and how we should face them. Here is an excerpt:
This is creating tremendous opportunities for business teams to engage customers throughout their new and more complex buying journeys. But before you can take advantage, you have to understand that journey by measuring and analyzing the data in new ways that value these moments appropriately. The payoff is better alignment between marketing messages and consumers’ intent during their paths to purchase – and ultimately, better business results.

Below is a presentation delivered by me at Dublin, in a Google Think event earlier this year. I discuss each of the challenges in depth.




Posted by Daniel Waisberg, Google Analytics team

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SUPERWEEK 2014: January 21-23, Hungary

The following is a guest post contributed by Zoltán Bánóczy, founder of AALL Ltd. and the SUPERWEEK Conference series.
In the fourth week of the New Year, many of us will enjoy the gorgeous view pictured below as the actual backdrop for one the year’s most exciting analytics conferences.  Speakers hailing from Jerusalem to Copenhagen to San Francisco to Ahmedabad promise to deliver insightful talks about a wide range of topics surrounding the modern digital industry.

The 3 day SUPERWEEK 2014 begins on January 21st, located on the beautiful mountaintop of Galyatető, at the highest-lying 4 star hotel in Hungary. Fly to Budapest easily from across Europe and rely on our shuttlebuses called SUPERBUS as an option for your package. Conference goers can expect advanced talks at the sessions, data based opinions shared during the panels, and Google Tag Manager deep dives – some say even deeper than the Mariana Trench. 
In his keynote, Avinash Kaushik will share a collection of strategies to help you ensure that the focus of your analytics effort is on taking action and not data regurgitation in a session titled: “Driving an Obsession with Actionable Analytics.“  Caleb Whitmore (Analytics Pros) will be providing a “hands-on” training and conference goers can complete the GAIQ exam right afterwards. Excitingly, we get the opportunity to ask Avinash about Life! – in his Q&A session entitled: “Search, Social, Analytics, Life: AMA (“ask me anything”)”. 
Speakers include industry thought leaders, Top Contributors to the AdWords forums and many Google Analytics Certified Partner companies – all from about 10 countries.

We’ll try to cover the latest of the industry: predictive analytics (Ravi Pathak, India), Universal Analytics & Google Tag Manager implementations (Yehoshua Coren - Israel, Doug Hall – UK, and Julien Coquet - France), PPC / display advertising (Jacob Kildebogaard – Denmark and Oliver Schiffers - Germany), A/B testing, privacy (Aurélie Pols - Spain) and even analytics expert  “The Professor”, Phil Pearce from the UK.
Join us for the emblematic, traditional evening with campfire made from large 2+ meter logs where a wide range of (mulled) wine and mellow mood will be served.
Keep up to date on the agenda and other programmes by following us at @superweek2014 (or #spwk during the event) on Twitter.
Posted by Zoltán Bánóczy, Google Analytics Certified Partner

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Download Gratis Kalender 2014

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Intuit Team Crunches its Own Numbers with Google Analytics Premium

Intuit products like Quicken and TurboTax have been putting the power of numbers in the hands of users since 1983.
Which is why we’re so pleased that when Intuit wanted to boost the power of analytics for one of their own teams recently, they turned to Google Analytics Premium. The details are in our new case study, which you’ll find here.
The study has the full story of Intuit’s Channel Marketing Team, which now uses Google Analytics Premium to measure data for multiple business segments. Once they began using it, Intuit discovered that they had been under-reporting the success of their SEO traffic by at least 27% and conversions by up to 200%.  
Those are exactly the kind of vital numbers that Google Analytics Premium is designed to provide.  
Intuit used Blast Analytics and Marketing, a Google Analytics certified partner, to build out their solution, which was configured to match Intuit’s own organizational structure. That structure helped Intuit “democratize” its data so that now anyone on the team can get what they need right away, in real time. Instead of the two days it used to take to request and deliver reports, it takes two hours or less.
Simply put, Ken Wach, Vice President of Marketing at Intuit said, “Google Analytics Premium increased the speed and accuracy of actionable data that drives our business.” 
Post by Suzanne Mumford, Google Analytics Marketing

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New Secondary Dimensions Provides Deeper Insights Into Your Users

Today we’ve added many new secondary dimensions to standard reports, including the much-asked for Custom Dimensions.


Custom Dimensions is a new Universal Analytics feature that allows you to bring custom business data into Google Analytics. For example, a custom dimension can be used to collect friendly page names, whether the user is logged in, or a user tier (like Gold, Platinum, or Diamond).

By using Custom Dimensions in secondary dimensions, you can now refine standard reports to obtain deeper insights.



In the report above, Direct Traffic delivers the most traffic, but these are Gold users (lower value). At the same time, Google Search delivers the third and fourth most site traffic and these are Diamond users (high value). Therefore, data shows this site should continue to invest in Google Search to attract more high value users.

The new data in secondary dimensions gives analysts a powerful new tool. We’d love to hear about any new insights in the comments.

Posted by Nick Mihailovski, Product Manager, Google Analytics API team

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Insights on the fly: Introducing executive reporting from DoubleClick Search

The following post originally appeared on the DoubleClick Advertiser Blog.

Search marketers managing multiple campaigns across multiple accounts have to visualize their data in many different ways and tailor reporting for each group of stakeholders. Often, this means spending time pulling and aggregating reports, building macro-enabled spreadsheets, and wrangling your data into a specific format for a specific presentation — only to do it all over again in a slightly different way the next time around. 
DoubleClick Search believes in making search marketing faster — and we’ve invested in time-saving features like bulk editing enhancements, new scheduling options, and automated rules. Today, we’re excited to announce executive reporting, a fundamentally new way to report on and share your search campaign data.  
With executive reporting, quickly get to the insights you need. Take the data from all your search campaigns, segment as needed, present it in an easily consumable visual format, and share with team members and stakeholders — all within the UI, without spending hours downloading, reconciling, and updating spreadsheets.
Click image for full-sized version
As we designed executive reporting, we worked closely with our clients to ensure our solution was built to address the unique needs of search marketers, agency account managers, and executives. Matt Grebow, Sr. Manager, Search Marketing at TSA, who participated heavily in our feedback sessions, shared his needs for richer export fidelity with the engineering team.

“Most reporting platforms let you export data in a raw format, but this means extensive formatting in Excel and a lot of coding. DoubleClick Search Executive Reporting is flexible enough to use across clients with different goals. We can create templates on the fly and export reports in a client-ready format.”
Three ways to get started with executive reporting
  • Daily account management and stakeholder communication: As an account manager, you can easily pick the subset of data and the visualizations you need for each set of stakeholders. The reports will stay up to date, and you can have them ready for meetings, or download and share through email at a moment’s notice — saving you time for strategy.
  • High-level team management and oversight: As a business leader, you can see an overview of your entire business in one place. If you’re needed for an escalation, you can quickly pull reports to understand account health and spot issues — so you’re never unprepared.
  • Market insights for competitive advantage: Another advantage of seeing your entire business at a glance: if you manage a large volume of accounts, you can quickly analyze market-level data and see which account or campaigns are underperforming. Then, dig in to understand why and get them back on track.
Keep an eye on the blog next week for a follow up “Success with DS” post on how the get the most out of executive reporting. In the meantime, give the new reports a try and let your account team know what you think. If you don’t see the ‘Executive Reports’ tab in the DoubleClick Search interface, ask your account team to enable it for you. 
Over the coming months, we’ll continue to invest in easy, flexible reporting options for DoubleClick Search. If you have a data warehouse, business intelligence tool, or visualization software and you’re interested in seeing your search data alongside other metrics for reporting purposes, check out our reporting API, currently in open whitelist.
Posted by the DoubleClick Team

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Optimizing AdSense Revenue Using Google Analytics

Recently Google Analytics launched two important new capabilities for its AdSense integration: AdSense Exits reports and AdSense Revenue as an experiment objective. They both come as a great additions to websites that use AdSense for monetization. In this post I will go over the the AdSense Analytics integration and how it can be used to optimize AdSense revenue.

Integrating AdSense and Google Analytics

Before going further into the wonders of the Analytics AdSense marriage, you should first be sure that your accounts are linked properly. Here is how to do it. First follow the steps in the screenshot below after logging into Google Analytics (Admin => AdSense Linking => Link Accounts): 
AdSense and Analytics Integration (click for full size)

You will be sent to your AdSense account in order to confirm the linking and then you will be sent back to Google Analytics to choose which profiles should include this data. If you have any problems or additional questions, take a look at the AdSense Help Center. After the integration is complete the following metrics will be available on your Google Analytics account:

  • AdSense revenue: revenue generated by AdSense ads.
  • Ads clicked: the number of times AdSense ads were clicked.
  • AdSense CTR (click-through rate): the percentage of page impressions that resulted in a click on an ad.
  • AdSense eCPM: AdSense revenue per 1,000 page impressions.
  • AdSense ads viewed: number of ads viewed.
  • AdSense Page Impressions: the number of pageviews during which an ad was displayed.

AdSense Reports On Google Analytics

Currently, there are 3 out-of-the-box AdSense reports available on Analytics: Pages, Referrers and Exits. You can find them here (direct link to report).

1. AdSense Pages

This report provides information about which pages contributed most to AdSense revenue. It will show each of the pages on the website and how well they performed in terms of AdSense. For each page in the website that contains an AdSense unit we will be able to analyze the following metrics: AdSense revenue, AdSense ads clicked, AdSense CTR, AdSense eCPM, AdSense ads viewed and AdSense page impressions. 
This report provides an interesting view of which page performed best, and it can be used to optimize website content. For example, if you find that posts about celebrities generate more revenue than posts about soccer, you might consider writing more about celebrities (if your main objective is to make money on AdSense.)

2. AdSense Referrers

This report provides information about the performance of domains that referred visitors who generated AdSense revenue. This information is extremely valuable; however, I suggest using a different report, since it provides more in-depth information: “All Traffic”. 
The AdSense Referrers only displays information about websites that generated AdSense Revenue, it does not provide information on other types of traffic sources and campaigns. For this reason, I believe the All Traffic report presents a more complete view. To find the report, go to this page (direct link to report) and click on the AdSense tab just above the chart.

3. AdSense Exits

AdSense Exit report shows the number of sessions that ended due to a user clicking on an AdSense ad. This is an interesting metric as it can show which pages have a “high conversion rate”, i.e. the ratio of visits to a page and those that left the website clicking on an AdSense unit through it. If your monetization is made through AdSense this report will give just that: AdSense conversion rate per page.

Optimizing AdSense revenue using Google Analytics

Below is an example of how to use the integration from my Analytics for Publishers eBook. Most websites work with templates and each template may have different AdSense placements; this means that an important analysis would be to compare performance by template (or by category) rather than by page. 
In order to analyze template performance, we will need to create one segment per template. If you want to learn more about creating Segments, check this Help Center article. For example, let’s suppose your website has the following page templates:
  • Analytics pages with URLs structured as example.com/analytics/…
  • Testing pages with URLs structured as example.com/testing/…
  • Targeting pages with URLs structured as example.com/targeting/…
In this case you would create three segments using the dimension Page, each containing its unique pattern: /analytics/ for analytics pages, /testing/ for testing pages, and /targeting/ for targeting pages. Below is an example of how the segment would look for the analytics pages: 
Analyzing template performance using segments (click for full size) 

After creating the segments for all three templates, you will be able to choose all of them in the top-left corner of the screen (just above the chart, see bubble #1 above) to see a comparison between them. Below is a screenshot showing how such a comparison would look like: 
Table comparison metrics for different visitor segments (click for full size)
In the table above we are able to compare pages by all metrics available. For example, we can see that while the Analytics section has higher revenue, this is related to the number of impressions, which is also significantly higher. When we analyze further, we see that the Testing and Targeting sections have a good potential, with the same CTR but significantly higher AdSense eCPM. Based on these metrics we can understand which templates and content types are the most effective. 
As mentioned above, once you find out which pages are performing well and which pages are not, you can use Content Experiments to optimize them. Here is a Content Experiments guide.

Closing Thoughts

Here are a few takeaways for you to start optimizing today!
  1. Understand which content type and subject generates the highest revenue and create content based on this data.
  2. Understand which page templates bring the best results by using advanced segments.
  3. Analyze AdSense performance to learn which segments have a good CTR; this might bring insight into which audience to target.

Posted by Daniel Waisberg, Google Analytics team

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Learning what moves the needle most with Data-Driven Attribution

“Tremendously useful.”  That’s what Chris Bawden of the TechSmith Corporation says about Data-Driven Attribution.
What is Data-Driven Attribution? Well, in August we launched a new leap in technology that uses algorithmic models and reports to help take the guesswork out of attribution. And it’s available now to Google Analytics Premium customers around the world.
Data-Driven Attribution uses statistical probabilities and economic algorithms to analyze each customer’s journey in a new way. You define the results that count — sales, sign-ups, or whatever matters to you— and the model assigns value to marketing touchpoints automatically, comparing actions and probabilities to show you which digital channels and keywords move the needle most. 
The bottom line: better returns on your marketing and ad spend. 
We checked in with companies using DDA and results have been strong:
  • “Data Driven Attribution really showed us where we were driving conversions,” says Will Lin, Senior Director of Global eMarketing for HomeAway. They saw a 23% increase in attributed conversions for their test keywords after making changes suggested by Data Driven Attribution. Download case study.
  • TechSmith Corporation saw a 19% increase in attributed conversions under the Data Driven Attribution model. “It uncovered growth potential we would have not seen otherwise,” reports Nicole Remington, their Search Marketing Manager. Download case study.
  • And the digital analytics firm MaassMedia saw display leads increase 10% while costs per lead remained flat. “We now have a much more accurate measure of how display impacts our business,” one of their clients told them. Download case study.
In short, the early returns for DDA users have been strong. Some of the key advantages of this model:
Algorithmic and automatic: The model distributes credit across marketing channels scientifically, based on success metrics you define. 
Transparent: Our unique Model Explorer gives you full insight into how marketing touch points are valued — no “black box” methodology.
Actionable: Detailed insights into both converting and non-converting paths offer clear guidance for your marketing decisions.
Cross-platform: DDA is deeply integrated with other Google products like AdWords, the Google Display Network, and YouTube, and you can pull in data from most any digital channel.
You’ll learn much more about the benefits of Data-Driven Attribution when you download our cheat sheet. Or to learn more about Google Analytics Premium, contact your Google Account Manager or visit google.com/analytics/premium.
Posted by Bill Kee, Product Manager for Attribution, and Jody Shapiro, Product Manager for Google Analytics Premium

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