Today, we’re announcing the Universal Analytics Upgrade, an easy, two-step process to upgrade your existing properties from Classic Analytics to Universal Analytics.
Once you complete the upgrade process, you can continue to access all of your historical data, plus get all the benefits of Universal Analytics including custom dimensions and metrics,
a simplified version of the tracking code, and better cross-domain and cross-device tracking support.
Getting StartedYou can upgrade your Classic Google Analytics properties into Universal Analytics properties following these two steps:
Step 1: Transfer your property from Classic to Universal Analytics.
We’ve developed a new tool to transfer your properties to Universal Analytics that we will be slowly enabling in the admin section of all accounts. In the coming weeks, look for it in your property settings.
Step 2: Re-tag with a version of the Universal Analytics tracking code.
Universal Analytics Auto-TransferOur goal is to enable Universal Analytics for all Google Analytics properties. Soon all Google Analytics updates and new features will be built on top of the Universal Analytics infrastructure. To make sure all properties upgrade, Classic Analytics properties that don’t initiate a transfer will be auto-transferred to Universal Analytics in the coming months.
Upgrade ResourcesTo answer common questions, we’ve put together the Universal Analytics Upgrade Center, a comprehensive guide to the entire upgrade plan. This guide includes an overview of the process, technical references for developers, and a project timeline with phases of the overall upgrade.
We’ve also included many FAQs in the Upgrade Center, but if you need more information, you can also visit the new Universal Analytics Google Group to search for answers and ask more specific questions.
We’re excited to offer you this opportunity to upgrade, and hope you take advantage of the resources we’ve created to guide your through the process. Visit the Universal Analytics Upgrade Google Group to share your comments and feedback. We’d love to hear what you have to say!
Posted By Nick Mihailovski, on behalf of the Google Analytics Team